Boldly.co

/ Category
/ Client
Boldly.co
/ Year
2025

THE CHALLENGE:

Boldly.co set out to redefine accessible luxury, making high-quality, mixed-metal jewelry feel aspirational yet effortless. The goal: create a brand experience that speaks to the desire for self-expression, individuality, and versatility while maintaining a premium feel across both 14K & 24K plated and gold-filled designs. Boldly needed to communicate that style shouldn’t be gated by price tags—it should be worn, stacked, and styled without limits.

THE SOLUTION:

We built a brand that rejects the traditional rules of luxury, embracing bold, expressive, and mixable jewelry for the now-generation. Through a punchy visual identity, unfiltered messaging, and high-energy campaign visuals, Boldly.co positions itself as a go-to for trend-forward pieces that look luxe but feel effortless. The collection seamlessly blends yellow and silver gold for a striking contrast, making high-quality jewelry feel less like a flex and more like an extension of personal style.

MY PART:

I shaped the brand’s look, tone, and energy, ensuring it speaks directly to the culture that craves versatility, authenticity, and statement-making simplicity. From conceptualizing campaign visuals and messaging to refining brand positioning and launch strategy, I helped Boldly.co own its space in the modern jewelry scene, where quality meets personality, and exclusivity meets accessibility.