Branding isn’t just about what you say—it’s about what they feel. It’s the impression you leave, the emotion you evoke, and the connection you build. At our core, we understand that your audience doesn’t just buy products or services—they buy a feeling, a connection, a piece of you. By getting deep into what makes your audience tick, we put together verbal and visual brand experiences that resonate on a human level, creating brands that are more than just names—they’re emotions that last.
We aren't afraid of challenging ourselves. Serious about the work but never too serious to have fun, we lead with confidence and stay open to learning, growing, and evolving.
Empathy drives everything we do. We get deep into understanding our clients and their audiences, so we can truly connect with their perspectives, strengths, and challenges.
We bravely explore the full spectrum of the human experience, through stories that build connections. We aim to build a community around brands.
Who is Cindy Rochlen?
I’m not just a creative director, graphic designer, or storyteller—I’m a bridge-builder. Growing up in Chicago with Guatemalan and Indigenous roots, I’ve always had to move between different worlds. As a first-gen, no-sabo Spanglish speaker, adapting and connecting wasn’t just a skill—it was survival. That same energy fuels my creative work. My background and years of experience give me a unique edge to bring ideas to life. Whether it’s cracking audience psychology, mastering design experiments, or creating visuals that connect with people, I’ve got the vision and the vibe to make it happen.
Work hard, laugh harder.
Kind words
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