At Cindy Rochlen Studio, I specialize in crafting distinctive brand identities and strategic marketing solutions. From the initial concept to design, creative direction, and final execution, my focus is on developing visually compelling, emotionally engaging work that not only achieves my clients’ objectives but also deeply connects with their audience.
I thrive on creating badass, heartfelt work that’s not just seen but felt. When a project calls for it, I tap into my network of talented friends and creatives to bring the best to the table. I’m committed to creating work that truly resonates—dedicated to my craft, keeping it real, and always with a touch of humor.
I'm not just a creative director, graphic designer, and storyteller—I see myself as a bridge-builder. Growing up in Chicago with strong Guatemalan and Indigenous roots, I've always connected different worlds, and I bring that skill into every brand journey. My unique background lets me blend marketing strategies with deep insights, creating truly impactful brands.
As a creative director and visual brand designer, my mission is to make branding anything but boring. My time at The Onion News sharpened my sense of humor, teaching me how wit and cleverness can breathe life into a brand. At Abbott, advocating for diverse health policies showed me the importance of infusing heart and inclusion into every project, proving that authenticity drives deep connections. At CareerBuilder, I led a comprehensive brand refresh and future visual identity planning, pushing for more authentic stories while ensuring brand consistency across both B2B and B2C channels. I managed design projects, enhanced UX, and fostered a creative, collaborative environment, demonstrating that a dynamic and cohesive brand can engage diverse audiences.
After all my experience, I've learned this: great branding isn't just about aesthetics—it's about breaking the mold, forging genuine connections, and telling meaningful stories that resonate with the right audience. It’s about creating an emotional impact and building a community.
We build visual identity systems with foresight, allowing brands to evolve seamlessly. Our designs turn single assets into multiple formats, saving time and scaling efforts faster.
Empathy is at the heart of our collaboration process, ensuring we really get the perspectives, strengths, and challenges of our clients and their audiences.
With a clear vision of your brand's future, we develop guidelines and identities that adapt to changes without losing their core essence. Whether starting from scratch or evolving existing branding, we ensure your brand stays relevant and impactful.
We dive into the full spectrum of the human experience, crafting stories that build connections. We aim to build a community around brands.