Brand Strategy & Identity Design Studio| Detroit

Go Beyond the Logo

Turn Your Visual Brand Identity Into a Business Asset.

Hey, I'm Cindy 👋🏼 a Creative Director and Brand Strategist in Michigan.

I build integrated brand systems that push creative boundaries and make brands look credible without losing what makes them different. I lead with creative vision, think critically, and collaborate well, whether I'm the one building a brand or joining your team to move the work forward.

I work with founders ready to scale, lifestyle brands expanding into new markets, and Fortune 500 teams who want a creative visionary who brings both big ideas and strategic execution.

The

Work

Brand systems that scale are built on three things: strategy that guides decisions, visual identity that differentiates, and intellectual property you can trademark and license.

Zendegi Alchemy

/ Branding

Waters That Bite

/ Cover Art

Feel-Good Soap

/ Branding

Eighty-Seven West

/ Branding

Abbott Responsible Marketing

/ Editorial

Build a brand that stands out, scales, & unlocks new opportunities.

Trusted by:

Cindy is the total package. She gets the message you want to portray and always comes up with really clear and effective ways to portray it. When thinking of who would be the best person to help with a creative project, for me, it's Cindy every time

She is a multi-talented graphic designer with tremendous amount of expertise in both print and web. She puts great effort in providing clients with desirable results and takes great pride in exceeding expectations.

Cindy is fantastic – very proactive and communicative and is the perfect combo of creative/design expertise and marketing capabilities. Great talent!

We needed a digital presence that captured decades of punk, goth, and rock culture without turning it into a trope. The landing page, the OOH ads, the whole strategy; it all felt right. She even shot our longtime employee and made it look like a zine cover, not an ecommerce campaign. She didn't just execute, she understood what we were trying to protect. Cindy just gets it.

I came to her at a turning point, and she gave me the clarity and tools to scale without losing what makes this work sacred.She didn't just design a logo. She helped me honor my father's legacy while building a brand that could grow. She understood the balance I needed between spiritual and premium, and she nailed it.

The presentation template Cindy built sounds like a small thing, but it changed everything. When she showed us what she created, our team got re-ignited. Suddenly we had a tool that made us look as professional as we actually are. Beyond the templates, Cindy gave us two full campaign systems that worked across every touchpoint. Our team is still pumped about it. Looking forward to working together on more projects!!

Design w/ Guts

Brand w/ Brains

What We Do

Brand Positioning

Your foundation, a.k.a. why you exist, what makes you different, and why people should choose you. Without it, your marketing feels scattered and your message doesn’t land (mostly bc it’s not aimed at the right people).

Good positioning gives you clarity on who you are, who you’re for, and how to show up unforgettably. But here’s the key: people aren’t one-dimensional. Your audience taps into different sides of themselves depending on where they are…LinkedIn vs. Instagram vs. their inbox.

We build positioning that lets your brand meet them where they are, without losing who your brand is.

Brand Identity Design

Our signature branding package The Brand Build is a brand transformation experience designed for scaling founders who are ready to guide their business into its next level era.

This is where strategy becomes visual. We build complete brand systems, logos, color, typography, photography direction, and guidelines, that work across every touchpoint and make you instantly recognizable.

Our identities are built to scale, designed to become intellectual property, and made to stop people mid-scroll. This is the brand system that grows with your business.

Campaign Creative & Marketing Visuals

This is where your brand comes to life, ads, landing pages, cover art, key visuals, campaign creative, and all the places your brand shows up in the world.

We lead the creative conception and art direct the visual execution so everything feels cohesive and on-brand, whether it’s organic social, paid ads, or product launches. Your brand, applied everywhere it needs to be.