Go Beyond the Logo
Turn Your Visual Brand Identity Into a Business Asset.
Hey, I'm Cindy 👋🏼 a Creative Director and Brand Strategist in Michigan.
I build brand ecosystems that make brands look credible without losing what makes them different. I lead with creative vision, think critically, and collaborate well, whether I'm the one building a brand or joining your team to push the work forward.
I work with founders ready to scale, lifestyle brands expanding into new markets, and Fortune 500 teams who want a creative partner with both strategic chops and hands-on execution.
The
Work
Brand systems that scale are built on three things: strategy that guides decisions, visual identity that differentiates, and intellectual property you can trademark and license.
Trusted by:
Cindy is the total package. She gets the message you want to portray and always comes up with really clear and effective ways to portray it. When thinking of who would be the best person to help with a creative project, for me, it's Cindy every time
She is a multi-talented graphic designer with tremendous amount of expertise in both print and web. She puts great effort in providing clients with desirable results and takes great pride in exceeding expectations.
Cindy is fantastic – very proactive and communicative and is the perfect combo of creative/design expertise and marketing capabilities. Great talent!
We needed a digital presence that captured decades of punk, goth, and rock culture without turning it into a trope. The landing page, the OOH ads, the whole strategy; it all felt right. She even shot our longtime employee and made it look like a zine cover, not an ecommerce campaign. She didn't just execute, she understood what we were trying to protect. Cindy just gets it.
I came to her at a turning point, and she gave me the clarity and tools to scale without losing what makes this work sacred.She didn't just design a logo. She helped me honor my father's legacy while building a brand that could grow. She understood the balance I needed between spiritual and premium, and she nailed it.
The presentation template Cindy built sounds like a small thing, but it changed everything. When she showed us what she created, our team got re-ignited. Suddenly we had a tool that made us look as professional as we actually are. Beyond the templates, Cindy gave us two full campaign systems that worked across every touchpoint. Our team is still pumped about it. Looking forward to working together on more projects!!
Big brand moments need strategy, not just good-looking design
˚⟡˖ ࣪ Brand identity systems built to grow with your business
˚⟡˖ ࣪ Strategic positioning that makes you stand out in crowded markets
˚⟡˖ ࣪ Brand assets designed for merchandise, licensing, and new revenue streams
˚⟡˖ ࣪ Complete brand guidelines that keep you consistent across every touchpoint
˚⟡˖ ࣪ Creative strategy that gets executive buy-in for bold ideas
˚⟡˖ ࣪ Make organic/paid social posts, paid ads, campaigns & events, and e-mails easier to produce + visually cohesive
˚⟡˖ ࣪ Instantly recognizable, trademarkable brand identities
