Cindy Rochlen Studio – Turn brand personality into strategy.

Q: Visual Identity

Symbol Logo (Icon) A distinctive, adaptable visual mark built around your brand and designed to hold across every platform, format, and application.Wordmark Logo A custom typographic logo that defines your brand name with clarity, restraint, and timeless recognition.Brand Identity A cohesive visual system of marks, color, typography, and guidelines built to stay consistent across every touchpoint.Merchandise Design On-brand merchandise that extends your visual identity into physical form, from apparel to accessories, designed to be worn and recognized.

Q: Design Systems

Design systems bring consistency across websites, packaging, social media, campaigns, and every place the brand shows up in the world.We create the tools teams actually use to apply the brand correctly:Guidelines Creative parameters that keep the brand recognizable.Templates Ready-to-use layouts for social, marketing, and campaignsAssets Organized files your team and partners can access easilyHelps to stop reinventing assets and start moving faster.The result: a brand that stays cohesive across channels while giving teams the freedom to create.

Turn Brand Identity Design Into a Valuable Business Asset

A brand shows up in a lot of places. I make sure it looks right in all of them. Strategy, design, production. All of it. Built for founders scaling and teams protecting global IP. With a focus on collaboration and iteration, I believe that great design is a shared process. That process produces the system: a color palette, a type hierarchy, layout logic, all grounded in brand personality.

Those parameters give everyone from the CMO to the creative team a clear foundation to work from. And when the foundation is clear, the right people can push it, bend it, and break the right rules without ever losing the thread of what the brand actually is.

I've worked with a diverse range of clients from all over the world, including coffee shops, alternative lifestyle brands, satirical newsrooms, wellness and beauty startups, and Fortune 500 companies in HR tech, financial services, and healthcare, and even helped a few solopreneurs sort out their own identity.

The

Work

Some designers apply their personal style to every project. I do the opposite. Cindy Rochlen Studio acts as a creative mirror, completely absorbing a brand's subculture, tone, and values. The result is cohesive design that feels less like an outside agency's work and more like the brand's own organic voice.

IACE

/ Branding, Presentation

Zendegi Alchemy

/ Branding

Waters That Bite

/ Cover Art

Eighty-Seven West

/ Branding

Café Palma

/ Branding

Abbott Responsible Marketing

/ Editorial

My job is to obsess over your brand; then make everyone else obsess too.

Trusted by:

Cindy is the total package. She gets the message you want to portray and always comes up with really clear and effective ways to portray it. When thinking of who would be the best person to help with a creative project, for me, it's Cindy every time

She is a multi-talented graphic designer with tremendous amount of expertise in both print and web. She puts great effort in providing clients with desirable results and takes great pride in exceeding expectations.

Cindy is fantastic – very proactive and communicative and is the perfect combo of creative/design expertise and marketing capabilities. Great talent!

We needed a digital presence that captured decades of punk, goth, and rock culture without turning it into a trope. The landing page, the OOH ads, the whole strategy; it all felt right. She even shot our longtime employee and made it look like a zine cover, not an ecommerce campaign. She didn't just execute, she understood what we were trying to protect. Cindy just gets it.

I came to her at a turning point, and she gave me the clarity and tools to scale without losing what makes this work sacred.She didn't just design a logo. She helped me honor my father's legacy while building a brand that could grow. She understood the balance I needed between spiritual and premium, and she nailed it.

The presentation template Cindy built sounds like a small thing, but it changed everything. When she showed us what she created, our team got re-ignited. Suddenly we had a tool that made us look as professional as we actually are. Beyond the templates, Cindy gave us two full campaign systems that worked across every touchpoint. Our team is still pumped about it. Looking forward to working together on more projects!!

Design w/ Guts

Brand w/ Brains

What We Do

Brand Strategy

A clear foundation that defines your positioning, voice, and direction, so every creative decision that follows has a reason behind it.

Visual Identity

Symbol Logo (Icon) A distinctive, adaptable visual mark built around your brand and designed to hold across every platform, format, and application.

Wordmark Logo A custom typographic logo that defines your brand name with clarity, restraint, and timeless recognition.

Brand Identity A cohesive visual system of marks, color, typography, and guidelines built to stay consistent across every touchpoint.

Merchandise Design On-brand merchandise that extends your visual identity into physical form, from apparel to accessories, designed to be worn and recognized.

Design Systems

Design systems bring consistency across websites, packaging, social media, campaigns, and every place the brand shows up in the world.

We create the tools teams actually use to apply the brand correctly:

Guidelines Creative parameters that keep the brand recognizable.
Templates Ready-to-use layouts for social, marketing, and campaigns
Assets Organized files your team and partners can access easily

Helps to stop reinventing assets and start moving faster.

The result: a brand that stays cohesive across channels while giving teams the freedom to create.