Cindy Rochlen Studio
Now booking Q4 — 3 discovery slots left this month
FROM LOGO LAUNCHES TO LIFE-CHANGING CAMPAIGNS
Big ideas made real, from logo to launch.
A cohesive brand system that makes buyers pick you; designed in weeks, not months. Fortune 500 craft, founder-sized speed.
TRUSTED BY TEAMS AT
THE REAL COST OF A VAGUE BRAND
What is your brand saying behind your back?
As businesses grow, brand problems show up in different ways.
Usually, it’s one of these:
People don’t get it
If the brand only makes sense when you're there to explain it, it's not doing enough of the selling for you. Your brand should make people feel the right thing before you ever explain it: trusted, premium, innovative, approachable, whatever makes choosing you make sense.
You've outgrown how you look
Enterprise buyers price you off your presentation before they ever see the work. The business has evolved, but the brand hasn’t. What people see no longer reflects the company you’ve become.
It’s getting harder to control
More teams, agencies, markets and brands mean more room for inconsistency. The challenge is keeping everything connected without making everything the same.
THE 3 STEPS
Three steps. Six weeks. One brand nobody forgets.
01 Week 1–2
Diagnose
A deep-dive audit to uncover your brand, your message, and what’s getting in the way.
GET YOUR AUDIT →
02 Week 3–4
Design
Positioning, identity, and a visual system built to be distinct, own your space, and scale with you.
MAKE YOUR IDENTITY →
03 Week 5–6
Launch
Rollout and implementation so your brand shows up everywhere with intention, clarity, and edge.
DEPLOY YOUR BRAND →
WHAT I DO
Choose the path that fits your goals.
REFRESH
Brand Sprint
A focused brand refresh for businesses that already have the basics but need the brand to look and work better.
✓ 2-week focused engagement
✓ Brand + visual audit
✓ Refined creative direction
✓ Key identity updates
✓ Clear next steps
FULL BUILD
Full Identity System
A complete brand build or rebrand, from strategy and visual identity through the tools your team needs to use it.
✓ ~6-week engagement
✓ Brand strategy + positioning
✓ Logo + full visual identity
✓ Brand guidelines
✓ Templates + launch assets
✓ Rollout support + team guidance
ONGOING
Embedded Creative Direction
Senior creative direction and hands-on design support each month, without hiring a full-time creative director.
✓ Monthly retainer
✓ Ongoing creative direction
✓ Hands-on design support
✓ Campaign + marketing creative
✓ Brand consistency + oversight
✓ Flexible support as needs change
The Work
Identity and campaigns. Editorial and key art. Packaging and merch. Whatever your brand needs to exist out in the world.
KIND WORDS
My job is to obsess over your brand; then make everyone else obsess too.
“Cindy simplified our complex ideas into a brand that is clear, cohesive, and impossible to ignore.”
Design Director at CareerBuilder
"Cindy’s templates re-ignited our team and gave us instant momentum, clearer messaging, better outcomes, and a huge boost to our confidence."
Marketing Manager at VetnCare
“She elevated our brands into something that truly reflects who we are and where we’re going.”
Founder at Northbrook Montessori School & Zendegi Alchemy
REAL IMPACT. REAL PEOPLE.
YES, CREATIVE STRATEGY CAN HELP SAVE LIVES.
Working alongside Abbott’s marketing and creative teams, I helped shape the strategy and creative behind a campaign that brought in 13 million new blood donors. At up to three lives helped per donation, that’s a potential 39 million lives saved.
13 Million
NEW BLOOD DONORS
2.8 Million
SOCIAL IMPRESSIONS
4.1×
RETURN ON INVESTMENT
FAQ. Before you book, the honest answers.
How much does branding cost?
Projects vary by scope. Smaller brand engagements start in the low four figures, with full identity systems sitting meaningfully above that. You’ll get a clear project price upfront, with recommended add-ons priced separately so you can decide what’s worth including.
Do I need a rebrand, or can you fix the brand I already have?
You might not need a rebrand. If the foundation is good, I can tighten the identity, fix inconsistencies and build the missing pieces into a system that actually works.
Can you be our Creative Director without us hiring one full-time?
Yes. I can provide senior creative support for individual projects, major launches, or ongoing needs. This includes setting the direction, creating the work, and helping your team execute it cohesively.
Do you work with startups and small teams?
Yes. You don’t need an in-house creative department to build a serious brand. I scale the scope to what you actually need now and build it so it can grow with you.
Who actually does the design work?
I lead every project and review everything that goes out the door. Depending on the scope, I may be hands-on in the work or bring in trusted specialists to round out the team. Either way, the creative direction and final standard stay with me.
Can't I just use an AI logo?
You can, but you won’t be able to trademark it, the resolution won’t work for print, and you run the risk of someone else having the exact same logo. And since we’re being honest, AI-generated logos often struggle to convey credibility and high quality.
What if we already have a logo we like?
Great. Keep it (as long as it’s not AI). A brand is much bigger than its logo. I can build the typography, color, imagery, templates, campaigns and rules around it so everything finally feels like the same company.
What can you actually design after the brand is built?
Pretty much everything it needs to live in the world: campaigns, websites, presentations, reports, social, print, packaging, templates and whatever weird thing comes up next.
LET’S TALK
What’s the creative thing keeping you stuck?
Bring it. You get 30 minutes with a senior creative director and designer to ask questions, get a second opinion, troubleshoot a problem or figure out what to do next.
✓ Brand, logo, or design feedback
✓ File and production troubleshooting
✓ Creative direction and next steps
✓ AI prompting issues
✓ Keyword help for visual moodboarding