Cindy Rochlen Studio
OCTOBER AVAILABILITY — 4 PROJECT SPOTS LEFT
Make better creative. Spend smarter doing it.
Big ideas made real, from logo to launch.
Build it from scratch, clean up what already exists, or get more out of AI. I bring senior strategy, design, and creative direction to help you make better work, faster, without wasting time or money on the wrong things.
TRUSTED BY TEAMS AT
THE REAL COST OF MESSY CREATIVE
You probably don't need more stuff. You need the right stuff.
AI made it easier than ever to make things. It did not make it easier to know what’s worth making. As businesses evolve, brand problems show up in different ways.
Usually, it’s one of these:
You have a lot. None of it quite works together.
Logos, Canva templates, AI concepts, old campaigns, new campaigns. The pieces exist. The system doesn’t. I help you figure out what stays, what goes, and how everything should work together.
Your business got better. Your brand didn’t.
The work, offer, or company has evolved, but what people see still feels smaller, cheaper, or less clear than what you actually deliver. We close that gap.
It’s getting harder
to control
Everyone can make creative now. Nobody’s controlling it. Your team, vendors, freelancers, Canva, ChatGPT, image generators. More ways to make work means more ways for the brand to drift. I build the direction and guardrails that keep it recognizable.
HOW I WORK
Keep what works. Fix what doesn’t. Build what’s missing.
01 Week 1–2
Diagnose
Figure out what the business actually needs before spending money making more things.
AUDIT THE BRAND →
02 Week 3–4
Design
Build the strategy, identity, visual language, and creative direction with a point of view.
SET THE DIRECTION →
03 Week 5–6
Systemize
Turn the direction into tools, templates, guardrails, and usable assets so your team can keep producing without losing the plot.
MAKE IT USABLE →
WHAT I DO
Choose the level of creative support you actually need.
You don’t automatically need a rebrand. You might need a cleanup. A stronger system. Better creative direction. Or an experienced creative lead without another full-time salary. That’s what these are built for.
FIX + REFINE
Brand Rescue
You already have something. Maybe it was professionally designed. Maybe you made it yourself. Maybe AI got you surprisingly close. I figure out what’s worth keeping and turn the strongest pieces into a brand that feels intentional.
INCLUDES
✓ Brand + visual audit
✓ Creative direction
✓ Identity cleanup + refinement
✓ Typography, color + imagery system
✓ AI-generated asset review
✓ Practical brand rules
✓ Clear next steps
BUILD + SYSTEMIZE
Full Identity + Brand System
For businesses that need more than a logo. Strategy, identity, creative direction, and a usable system built to stay recognizable across people, platforms, vendors, and AI.
INCLUDES
✓ Brand strategy + positioning
✓ Logo + full visual identity
✓ Art direction + visual language
✓ Brand guidelines + guardrails
✓ Templates + launch assets
✓ AI-ready creative guidance
✓ Rollout support
EMBED + SCALE
Fractional Expert
Senior creative leadership without adding another full-time salary. I step into your business to direct the work, make the important stuff, guide the people making everything else, and help you use AI where it actually saves time.
INCLUDES
✓ Ongoing creative direction
✓ Hands-on design support
✓ Campaign + marketing creative
✓ AI-assisted concept development
✓ Creative QA + brand oversight
✓ Freelancer + vendor direction
✓ Flexible monthly support
The Work
Identity and campaigns. Editorial and key art. Packaging and merch. Whatever your brand needs to exist out in the world. The work can change. The standard doesn’t.
REAL IMPACT. REAL PEOPLE.
YES, CREATIVE STRATEGY CAN HELP SAVE LIVES.
Working alongside Abbott's marketing and creative teams, I helped shape strategy and creative for a national blood donation initiative that ultimately reached 13 million new donors.
13 Million
NEW BLOOD DONORS
2.8 Million
SOCIAL IMPRESSIONS
39 Million
POTENTIAL LIVES SAVED
KIND WORDS
The goal isn’t more creative. It’s better decisions about creative.
“Cindy simplified our complex ideas into a brand that is clear, cohesive, and impossible to ignore.”
Design Director at CareerBuilder
"Cindy’s templates re-ignited our team and gave us instant momentum, clearer messaging, better outcomes, and a huge boost to our confidence."
Marketing Manager at VetnCare
“She elevated our brands into something that truly reflects who we are and where we’re going.”
Founder at Northbrook Montessori School & Zendegi Alchemy
FAQ
Before you book, the honest answers
How much does it cost to work together?
Most engagements begin around $3,000 USD, with larger identity systems, campaigns, and fractional creative support scaling from there.
Scope depends on what you actually need, but I’ll always recommend the leanest solution that gets the brand where it needs to go.
Do I need a rebrand, or can you fix the brand I already have?
Maybe not.
If the foundation is good, I’d rather keep it and fix what’s getting in the way.
Sometimes the smartest move is a full rebuild. Sometimes it’s tightening the identity, creating better templates, clarifying the direction, or finally building the missing system around what you already have.
Can you be our Creative Director without us hiring one full-time?
Yep.
I can step in for a launch, a major project, a transition, or ongoing monthly support.
I set the direction, make or oversee the important work, guide internal and external creatives, and help keep everything cohesive.
Do you work with startups and small teams?
Absolutely!
You don’t need an in-house creative department to build a serious brand.
We can build what you need now and create enough structure for the brand to grow without constantly starting over.
If AI makes design cheaper, what am I actually hiring you for?
Judgment.
What to make. What not to make. What fits. What feels generic. What needs a human hand. What can be templatized. What should be automated. And what is important enough to get exactly right.
You aren’t just paying me to generate assets. You’re paying me to make sure the whole thing actually works.
Can't I just use an AI?
For some of it, absolutely.
AI is great for exploration, production, iteration, and getting surprisingly far surprisingly fast.
The harder part is knowing what to ask for, what’s good, what’s generic, what fits the strategy, what should survive, and how to turn promising outputs into a coherent brand.
That’s where I come in.
What if I already used AI to make my logo or brand?
Bring it.
I’m not going to make you throw something away just because AI touched it.
I’ll look at what you have, tell you what’s usable, identify what needs refinement, and figure out whether there’s a real system worth building around it.
Can you help our team get better creative out of AI?
Yes.
The difference between mediocre AI creative and strong AI creative usually starts before the prompt.
It’s knowing the right visual language, references, terminology, constraints, strategic territory, and quality bar.
I can help build that direction so your team gets better outputs faster and knows what to do with them afterward.
What can you actually make once the direction is set?
Pretty much whatever the brand needs to exist in the world.
Campaigns. Websites. Presentations. Reports. Social. Print. Packaging. Merch. Environmental graphics. Templates. Launch creative.
And whatever weird thing comes up next.
Can I hire you just for a logo?
Yep. If all you need is a logo, I can design the logo. Just know that a custom identity mark still involves research, concept development, creative direction, refinement, and production-ready files (to easily go from pixels to print), so it’s priced accordingly.
If you need more than the mark, I can also build the visual system around it so everything else actually looks and feels like the same brand.
NOT SURE WHAT YOU ACTUALLY NEED?
Good. That’s what the call is for.
Bring the brand. Bring the AI experiment. Bring the ugly deck. Bring the campaign nobody can agree on. You get 30 minutes with a senior creative director to figure out what’s working, what isn’t, and what’s actually worth doing next.
✓ Brand + identity feedback
✓ AI creative direction
✓ Visual research + prompting help
✓ Campaign + design troubleshooting
✓ What to DIY, automate, fix, or hand off