Cindy Rochlen Studio
NOVEMBER AVAILABILITY — 4 PROJECT SPOTS LEFT
BRAND DESIGN + CREATIVE DIRECTION
Shape Big Ideas Into Brands People Choose.
The size of the company should never decide the quality of the work. From brand identities and pitch decks to campaigns, print, and digital, every project gets the same strategic thinking and creative care. Whether you're launching, growing, or leading the market.
TRUSTED BY TEAMS AT
WHAT THE RIGHT BRAND CHANGES
A successful brand sells itself before anyone has to. It’s the first thing buyers meet, and now the first thing AI describes.
The right brand changes what people expect from you and naturally attracts attention. Before they read the pitch, compare the price, or book the call, your brand has already told them what kind of company you are. The right brand helps you:
Look as valuable as what you deliver.
Turn the quality, expertise, and personality behind your business into something people can immediately see and trust.
Be remembered for the right reasons.
Build a distinct visual world that makes your company recognizable wherever people find it.
Grow without losing control.
Give teams, partners, and tools clear direction so producing more never makes the brand less recognizable.
HOW I WORK
Keep what people trust. Fix what gets in the way. Build what comes next.
PHASE 01
Find what makes you worth choosing.
I uncover what your audience values, what already earns trust, and what makes your business different.
PHASE 02
Make the difference visible.
I turn that insight into an identity, voice, and creative direction that shows people what to expect from you.
PHASE 03
Keep it cohesive, not boring.
I build the tools, templates, and guardrails to create more, giving your brand room to play, not stray.
WHAT I DO
Everything a brand needs to show up with clarity and confidence.
Strengthen what you already have, build a complete brand, or bring in senior creative leadership & strategy.
FIX + REFINE
Brand Refresh & Cleanup
For businesses with good ingredients but no clear system. I keep what earns trust, fix what weakens it, and pull the best parts into one confident brand without a full rebrand.
INCLUDES
- Brand audit + creative strategy
- Logo + identity refinement
- Typography, color + image direction/curation
- Practical brand guidelines
- Refreshed templates + assets
- Clear priorities + next steps
BUILD + SYSTEMIZE
Full Identity + Brand System
For founders ready to look as distinct and valuable as what they deliver. I turn strategy into a complete identity and design system built to grow with the business.
INCLUDES
- Brand strategy + positioning
- Logo design + visual identity
- Art direction + visual language
- Bilingual brand voice + messaging
- Brand guidelines + design system
- Templates, launch assets + rollout support
LEAD + CREATE
Fractional Creative Director
For marketing teams with more creative in motion than anyone has time to lead. I shape the strategy, make the high-stakes work, and guide in-house teams, vendors, and agencies.
INCLUDES
- Ongoing creative direction
- Creative strategy + planning
- Campaign, editorial + launch design
- Brand stewardship + creative QA
- Team, vendor + agency direction
- AI creative workflows + guidance
The Work
See what the right brand changes. Different industries spanning healthcare, B2B SaaS, nonprofit, CPG and lifestyle, sharing same goal: make the right impression before anyone reads the pitch.
The work can take many forms: brand identities and logos, print and editorial design, presentations, integrated campaigns, retail-ready packaging and apparel, environmental graphics, social creative, and production support that gets every last detail over the finish line.
REAL IMPACT. REAL PEOPLE.
Good work gets noticed. Great work moves people to act.
Abbott's responsible marketing initiative, where clear, credible creative helped turn a message into a movement.
13 Million
NEW BLOOD DONORS
2.8 Million
SOCIAL IMPRESSIONS
39 Million
POTENTIAL LIVES SAVED
KIND WORDS
The goal isn’t more creative. It’s better decisions about creative. Here's what some clients have to say:
“Cindy is fantastic – very proactive and communicative and is the perfect combo of creative/design expertise and marketing capabilities.”
Corporate Marketing Director at Abbott
"Cindy’s templates re-ignited our team. She also developed two campaign concepts and email templates, designed our pet memorial guide, advised on office colors, and created a logo for our pet aftercare partner’s cremation center. Highly recommend her!"
Marketing Manager at VetnCare
"I absolutely love my new branding kit and logo! The entire design is stunning, and it captures exactly what I was looking for. I couldn't be happier with how everything turned out!"
Founder at La Disciplina Oscura
FAQ
Before you book, the honest answers
How much does it cost to work together?
Every engagement is scoped to your goals, so investment varies by service and level of involvement. After a short conversation, I’ll recommend the right level of support and give you a clear scope and investment before anything begins.
How long does a branding project take?
- Logo Refreshes: 2 to 4 business days. Great for evolving what you already have without losing your audience’s established trust.
- Custom Logos: 5 to 7 business days. A solid option if the logo itself is your primary hurdle.
- Mini Identity Systems: 7 to 10 business days. Perfect for a fast, cohesive visual jumpstart.
- Full Brand Identities & Systems: 3 to 4 weeks. This is our comprehensive deep-dive to build a distinct, functional design system that spans print, digital, and packaging.
- Web Design Projects: 4 to 8 weeks. This varies heavily based on the site’s total pages, custom interactive features, and how quickly content and feedback are provided.
Need a fast answer to a specific design roadblock? I also offer 30-minute collaborative sessions to look at your brand, logo, or website together and figure out your next steps.
Do I need a full rebrand?
Not necessarily. If your brand already earns trust, I would rather protect that equity and fix what is getting in the way.
Sometimes that means a complete rebrand. Sometimes it means refining the identity, clarifying the direction, or building the system that was missing.
Can you work as our Creative Director without us hiring one full-time?
Yes. I can step in for a launch, rebrand, major project, transition, or ongoing monthly support.
I set the direction, make the high-stakes creative decisions, guide the work, manage internal and external creatives, and keep everything feeling like one brand.
Do you work with startups and small teams?
Absolutely, especially when you are ready to build beyond a temporary logo.
I create what the business can use now, then build enough structure around it so the brand can grow without constantly starting over.
Where does AI fit into your work?
AI can make more things. It cannot decide what is worth making.
I use it when it improves exploration, iteration, or production. Strategy, judgment, art direction, and final quality stay human. If you already have AI-generated work, bring it. I’ll identify what is usable, what needs refinement, and whether there is a real brand worth building around it.
Can you help our team get better creative from AI?
Yes. Strong AI creative usually starts before the prompt.
I help establish the visual language, references, terminology, constraints, strategic direction, and quality bar so your team gets stronger outputs and knows what to do with them afterward.
What if I’m not sure which service fits?
That is normal. Send me what you have, what is changing, and what currently feels off.
I’ll tell you whether the smartest next move is a brand refresh, a complete identity system, or ongoing creative leadership.
Can I hire you just for a logo?
Sometimes, the logo really *is* the only roadblock. If that’s the case, we can easily pivot and focus solely on that piece.
A custom mark still involves research, concept development, refinement, and production-ready files. If the bigger issue is how everything works together, I’ll tell you when a broader identity system would serve you better.
Do you do merchandise design?
Yes, I design high-quality custom merchandise for corporate teams, creators, and brands. Everything from custom apparel and employee swag kits to premium corporate holiday gifts. I also create band merch, lifestyle products, and promotional event merchandise for musicians, media brands, and launch activations.
MEET CINDY
Free 30 min Brand/Graphic Design Consultation.
Bring your logo, Canva artwork, or AI-generated concept. Have a rough brief, a half-built brand, or a rebrand stuck in review? Bring that, too. This is a real working session for your brand and visuals. We’ll look at what they’re communicating, what’s worth strengthening, and how to make the impression you want.
In 30 minutes, you’ll get clarity on:
- How your brand and visuals are communicating
- What’s worth keeping, refining, or rebuilding
- Areas to focus your time and budget
- What you can tackle yourself and when to get support
I’ll give you my honest perspective and practical direction you can use, whether or not we work together.