Cindy Rochlen Studio – Turn brand personality into strategy.

Q: Visual Identity

Symbol Logo (Icon) A distinctive, adaptable visual mark built around your brand and designed to hold across every platform, format, and application.Wordmark Logo A custom typographic logo that defines your brand name with clarity, restraint, and timeless recognition.Brand Identity A cohesive visual system of marks, color, typography, and guidelines built to stay consistent across every touchpoint.Merchandise Design On-brand merchandise that extends your visual identity into physical form, from apparel to accessories, designed to be worn and recognized.

Q: Design Systems

Design systems bring consistency across websites, packaging, social media, campaigns, and every place the brand shows up in the world.We create the tools teams actually use to apply the brand correctly:Guidelines Creative parameters that keep the brand recognizable.Templates Ready-to-use layouts for social, marketing, and campaignsAssets Organized files your team and partners can access easilyHelps to stop reinventing assets and start moving faster.The result: a brand that stays cohesive across channels while giving teams the freedom to create.

Brand & Visual Identity Design

From logo to launch: identity, creative direction, and campaigns that turn brand into a business asset.

The

Work

A brand shows up in a lot of places. I make sure it looks right in all of them. I absorb how your brand talks, looks, and thinks, then turn it into a system anyone can build on: color, type, layout. Solid enough that your team can bend the rules without losing the thread. And when that thinking doesn't exist yet, I help build it. I've done this for brands from psychics and satirical newsrooms to Fortune 500s in HR tech, finance, and healthcare.

IACE

/ Branding, Presentation

Zendegi Alchemy

/ Branding

Waters That Bite

/ Cover Art

Eighty-Seven West

/ Branding

Café Palma

/ Branding

Abbott Responsible Marketing

/ Editorial

My job is to obsess over your brand; then make everyone else obsess too.

Trusted by:

Cindy is the total package. She gets the message you want to portray and always comes up with clear, effective ways to bring it to life. When I think of who would be the best person to help with a creative project, it’s Cindy every time.

She is a multi-talented graphic designer with a tremendous amount of expertise in both print and web. She puts real effort into giving clients strong, desirable results, and she takes great pride in exceeding expectations through thoughtful, polished, and reliable creative work.

Cindy is fantastic to work with. She is proactive, communicative, and the perfect combination of creative and design expertise with strong marketing capabilities. She brings clarity, follow-through, and great talent to the work, making the whole process feel easy and effective.

We needed a digital presence that captured decades of punk, goth, and rock culture without turning it into a trope. The landing page, OOH ads, and whole strategy felt right because Cindy understood what we were trying to protect. Cindy just gets it.

I came to Cindy at a turning point, and she gave me the clarity and tools to scale without losing what makes this work sacred. She helped me honor my father’s legacy while building a brand that could grow. She understood the balance and nailed it.

The presentation template Cindy built sounds like a small thing, but it changed everything. When she showed us what she created, our team got re-ignited. Suddenly, we had a tool that made us look as professional as we actually are. It gave us momentum.

39 Million

Lives Saved

The Services

Brand Strategy

A clear foundation that defines your positioning, voice, and direction, so every creative decision that follows has a reason behind it.

Visual Identity

Symbol Logo (Icon) A distinctive, adaptable visual mark built around your brand and designed to hold across every platform, format, and application.

Wordmark Logo A custom typographic logo that defines your brand name with clarity, restraint, and timeless recognition.

Brand Identity A cohesive visual system of marks, color, typography, and guidelines built to stay consistent across every touchpoint.

Merchandise Design On-brand merchandise that extends your visual identity into physical form, from apparel to accessories, designed to be worn and recognized.

Design Systems

Design systems bring consistency across websites, packaging, social media, campaigns, and every place the brand shows up in the world.

We create the tools teams actually use to apply the brand correctly:

Guidelines Creative parameters that keep the brand recognizable.
Templates Ready-to-use layouts for social, marketing, and campaigns
Assets Organized files your team and partners can access easily

Helps to stop reinventing assets and start moving faster.

The result: a brand that stays cohesive across channels while giving teams the freedom to create.