Branding isn’t just about what you say—it’s about what they feel. It’s the impression you leave, the emotion you evoke, and the connection you build. At our core, we understand that your audience doesn’t just buy products or services—they buy a feeling, a connection, a piece of you. By getting deep into what makes your audience tick, we put together verbal and visual brand experiences that resonate on a human level, creating brands that are more than just names—they’re emotions that last.
We aren't afraid of challenging ourselves. Serious about the work but never too serious to have fun, we lead with confidence and stay open to learning, growing, and evolving.
Empathy drives everything we do. We get deep into understanding our clients and their audiences, so we can truly connect with their perspectives, strengths, and challenges.
We bravely explore the full spectrum of the human experience, through stories that build connections. We aim to build a community around brands.
Who is Cindy Rochlen anyway?
Creative director. Designer. Storyteller. Sure, that’s part of it. But at the core, I make connections. Growing up in Chicago with Guatemalan and Indigenous roots, I learned early how to navigate between worlds. As a first-gen, no-sabo kid, adapting and reading the room wasn’t optional—it was survival.
That taught me how to read people—their motivations, their stories, even what they don’t say out loud. That intuition stuck with me. Now, I use it to craft designs that don’t just look good—they truly connect.
Work hard. Laugh harder. Deliver always.
Kind words
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