What a fun brand! Even though the brand guidelines were still being worked on along with the product photography working with an agile team meant that we could work in flux! We played with the hand drawn elements and beautiful colors of the brand to convey joy and give the user an extraordinary experience. We also took the opportunity to write engaging and friendly copy. Through playful design we pushed the main brand colors and gave the cookies a personality. We leaned on CDK's Creative Director’s brand guidelines and worked closely with the CD to ensure that the elements we pulled from the in progress guide were flushed out enough to build upon.

In close partnership with CDK's Creative Director, we navigated the fluid brand guidelines, ensuring our designs remained cohesive and on-brand. This collaboration extended to the in-house Creative Designer, whose stellar product photography provided a foundation for our artistic endeavors. Granted the creative liberty to transform these visuals, we engaged in a meticulous process of sketching and digital manipulation. Each photograph was carefully adapted, not merely edited but re-envisioned to align perfectly with each product's narrative. This approach went beyond traditional photo editing, weaving stories into visuals and transforming each cookie into an inviting character, encapsulating the brand's essence of joy and playfulness.