THE CHALLENGE
VetnCare had just wrapped a brand refresh, but the identity wasn’t built to live beyond a few logos and a style guide. Clinics felt disconnected. Messaging lacked consistency. Neither vets nor pet parents were seeing the heart behind the brand. The refresh needed to actually work in the real world, not just look good in a PDF.
THE SOLUTION
I created two integrated campaign systems plus a full library of branded templates to bridge the gap between brand and experience.
“Tiny Paws, Big Hearts, and the Care They Deserve” spoke directly to new pet parents. Clear, warm, and reassuring. From in-clinic posters to puppy guides to social content, it helped turn first visits into lasting relationships.
“Join a Team That Cares for You Like You Care for Your Patients” was designed for the vets. Focused on values and belonging, it brought VetnCare’s internal culture to life across recruiting materials, email campaigns, and clinic environments.
Both campaigns got full rollouts: print collateral, digital ads, social content, email templates, branded guides, OOH advertising, and environmental branding for physical clinic spaces.
MY PART
As Creative Strategist and Brand Designer, here’s what I did:
✔ Translated the new identity into usable campaign systems and assets that worked across every touchpoint
✔ Developed messaging, tone of voice guidelines, and campaign strategy for both pet parents and veterinary recruitment
✔ Wrote all campaign copy including social media posts, ads, guides, and email campaigns
✔ Designed templates, signage, and digital touchpoints for both internal and external use
✔ Converted brand colors into Sherwin-Williams palettes for physical clinic application
✔ Partnered with stakeholders to ensure emotional clarity and brand alignment throughout
THE RESULT
VetnCare’s brand found its voice and its footing. The pet parent campaign made new clients feel seen and supported from day one, increasing first-time visits and return appointments. The recruitment campaign gave VetnCare a stronger presence in a competitive hiring market, attracting vets who wanted more than just a paycheck. The branded templates and guidelines meant clinics could maintain consistency without needing a designer on speed dial. VetnCare went from having a fresh logo to having a brand system that actually worked everywhere it needed to: in clinics, online, in inboxes, and on the street.
