What does it cost to work with you?
My core offerings range from $300 for a Brand Diagnostic to $10k for a full Brand Foundation. For custom work like focused strategy sessions, creative direction, hands-on design or advisory support, my minimum project fee is $1200.
What does a brand strategist actually do?
I help businesses figure out who they are, what they stand for, and how to communicate that clearly. This means defining your positioning, clarifying your messaging, identifying your audience, and creating a visual and verbal identity system that actually reflects your business. I’m not only making things look good; I’m making sure your brand makes sense, feels cohesive, and connects with the right people.
What's included in a brand audit?
A brand audit is a snapshot of where you stand. I analyze 3-5 competitors to see how they position themselves, review your current brand and website for messaging clarity and visual consistency, and run accessibility checks so you’re not accidentally excluding people. You’ll get a ranked list of what to fix first, plus a one-hour call where we talk through everything. It’s fast, focused, and you’ll leave knowing exactly what needs attention.
Can you help if I already have a logo but my brand feels off?
Yes. This is actually super common. You might have a decent logo but no clarity on messaging, or your visuals don’t match your positioning, or everything just feels scattered and inconsistent. I can audit what you have, identify what’s working and what’s not, and help you tighten it up without starting from scratch. Sometimes you need a refresh, sometimes you need strategy, and sometimes you just need someone to tell you what’s actually broken.
Do I need a full rebrand or just a refresh?
If your positioning is solid but your visuals feel dated or inconsistent, that’s a refresh. If your business has changed, you’re attracting the wrong clients, or people don’t understand what you do, that’s a rebrand. A refresh updates what’s there; a rebrand rethinks it from scratch. Not sure? Book a Brand Diagnostic and I’ll tell you exactly what you need.
Brand Strategy Services & Pricing
I’ve built these three offerings to meet you where you are. If you’re not sure what you need, schedule a free consultation for a way to get some clarity.
The Brand
Power-Up
Your brand cleaned up so you look cohesive, credible, pitch-ready.
Timeline: 1.5 weeks
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Brand system cleanup – Refine your current logo (up to 3 updated directions), tighten colors and type, and get a mini brand guide (under 10 pages) plus a short manifesto so everyone knows how to talk about you.
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Marketing kit you can use now – Social graphics, sales/marketing collateral, and a polished 15-page deck you can start sending to investors, partners, or clients immediately
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Creative direction and a full website consistency review – tone, visuals, layout, hierarchy, so everything feels intentional, aligned, and credible when someone Googles you.
The Brand
Diagnostic
A blunt audit of your brand and website with exactly what to fix next.
Timeline: 3 business days
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Competitor analysis – Snapshot of 3–5 direct competitors: how they talk, how they look, and how they position themselves so you can see where you actually sit in the market.
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Brand & site audit – What’s confusing, off-brand, or quietly killing trust/sign-ups (messaging friction, weak proof, layout issues, missed trust signals).
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Accessibility + fix list – Color and contrast check with ADA / WCAG AA updates, type scale recommendations, and a ranked top-10 “do this next” list you can hand to a designer or dev.
The Brand
Foundation
A full identity system: positioning, voice, visuals, and templates.
Timeline: 6 weeks
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Strategy & voice – Positioning, audience, and core story, plus full verbal identity (voice, tone, key messaging) so you can explain what you do, who it’s for, and why you’re different without stumbling.
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Visual identity – Original logo with unlimited refinement in the design phase, full logo suite, custom color + type system, supporting patterns, and usage rights so you’re legally covered and rollout-ready.
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Brand toolkit – 30-page style guide, Canva-ready templates, 10 social templates, a branded deck, landing page design, and 30 days of post-launch support so you’re not left guessing.
Need an extra hand? I've got you covered.
If your project needs an extra hand (like photography, social content, SEO help, or ad management), Cindy Rochlen Studio partners with a network of trusted creatives and marketers. Only people I’d hire myself. Only if it actually makes sense for your brand.
I have a network of trusted collaborators for:
📸 Photography + Content Shoots
🎥 Videography
✏️ Illustration
🧠 SEO Strategy
📈 Google + Meta Ads Management
📱 Social Media Management (posts, updates, scheduling)
No bloated teams. No wasted time. Just what’s necessary to get your brand where it needs to go.
💬 Partner services are billed separately.