Building visual brand identities with boardroom trust and internet pull.
Cindy
Rochlen
About
Part calm operator, part creative instigator.
Brand Designer and Creative Director specializing in personality-driven logos and cohesive brand systems. Every project starts by pushing form, typography, and concept until the right idea surfaces, then develops into a refined system that works across digital, print, packaging, and environmental applications.
Known for range, personality, and precision. From bold geometric marks to detailed illustration-driven identities, every mark carries a distinct point of view and enough craft to hold at every scale.
Working with founders and teams across lifestyle, health, media, non-profit, beauty, and food and beverage as a fractional creative director, manager, and brand designer.
Brand or Die