Building visual brand identities with boardroom trust and internet pull.

Cindy

Rochlen

About

Part calm operator, part creative instigator.

Brand Designer and Creative Director specializing in personality-driven logos and cohesive brand systems. Every project starts by pushing form, typography, and concept until the right idea surfaces, then develops into a refined system that works across digital, print, packaging, and environmental applications.

Known for range, personality, and precision. From bold geometric marks to detailed illustration-driven identities, every mark carries a distinct point of view and enough craft to hold at every scale.

Working with founders and teams across lifestyle, health, media, non-profit, beauty, and food and beverage as a fractional creative director, manager, and brand designer.

Brand or Die

Strategic restraint
+ personality

Design w/ Guts
Brand w/ Brains