What happens on the first call?
What if I don’t know what I need yet?
You don’t have to. Show me what exists, tell me what’s bothering you and where you’re trying to go. Part of my job is figuring out what the actual problem is.
What happens if we decide to work together?
I’ll recommend a scope based on what we discussed, with clear deliverables, timing and pricing. If I see useful additions outside the core scope, I’ll price those separately so you can decide.
How involved will I need to be?
Enough to bring your business expertise, not enough to become the designer. I’ll lead the creative process and bring you in at the points where your input actually matters.
Will I know what I’m getting before we start?
Yes. We agree on the scope, deliverables, timing and cost before the project begins. You’ll know what we’re making and why.
Here’s what happens once we decide to work together.
1. Strategy Call
We start with the business, not the design. We talk goals, audience, what’s working, what’s not and what this project actually needs to accomplish.
🕒 1 hour, held before the work begins
2. Set the Direction
I explore the strongest creative routes and bring you into the thinking early. We agree on where we’re going before I go deep.
🕒 Week 1
3. Build It
This is where I go deep. I develop the identity, system or creative work in your scope, with focused checkpoints along the way..
🕒 Weeks 2-3
3. Refine & Deliver
We refine the chosen direction, finish the details and package everything you need to actually use the work.
🕒 Weeks 4-6