What happens during my free creative consultation?
Bring your brand, logo, website, an idea, or a problem you can’t quite figure out. We’ll spend 30 minutes talking about what’s working, what’s holding you back, and what could make the biggest difference. You’ll leave with a clearer direction, whether we work together or not.
What if I'm not sure what design services I need?
Perfectly fine. You don’t need to show up with a creative brief or know the difference between a brand refresh and a full rebrand. That’s part of my job. I’ll help you figure out what actually needs attention, what can stay, and where your investment will make the most impact.
What happens after I decide to work with you?
First, we’ll agree on the scope, timeline, deliverables, and investment. Then we’ll get into the good stuff: understanding your business, finding the right creative direction, and building something that supports your goals. You’ll see the thinking along the way, not just a finished design dropped in your inbox.
How involved do I need to be in the design process?
Enough to make sure we’re building the right thing, but not so much that it becomes another full-time job. I’ll guide the creative process, bring you clear decisions, and explain the thinking behind the work. You provide the business knowledge; I handle the creative heavy lifting.
Will I know exactly what I'm getting before we start?
Absolutely. No mystery deliverables or surprise invoices. You’ll receive a clear proposal outlining what’s included, what it costs, how long it takes, and what happens next. Whether it’s a logo, a full brand identity, or ongoing creative direction, you’ll know what you’re agreeing to before any work begins.
Do you work with businesses outside Metro Detroit?
Absolutely. Cindy Rochlen Studio is based in Metro Detroit, Michigan, but works remotely with startups, established companies, and creative teams across the U.S. and internationally. Whether you’re down the street or across the globe, the creative process is built to work wherever you are.
Here’s how we turn a good idea into something worth remembering.
01. Get to the Good Stuff
We start with your business, not a mood board.
What’s working? What’s holding you back? What do your customers need to see, feel, or understand? We get clear on the real problem so we’re solving the right one.
1-hour strategy call · Before kickoff
02. Find the Right Direction
No guessing. No disappearing for weeks.
I explore the strongest creative directions and bring you into the thinking early. We agree on what success looks like before investing time in the details.
03. Make It Happen
This is where strategy becomes something you can see.
I turn the chosen direction into a brand, campaign, or design system built around your goals. You’ll see the work take shape, with clear checkpoints and room for smart decisions along the way.
04. Make It Work Everywhere
Looking good is only half the job.
We refine the details, test the work in real-world applications, and prepare everything your team needs to put it to use confidently.