[ Define the how]
Fractional Creative Direction
Senior creative leadership for in-house teams and agencies.
Your team is producing creative, but is it moving your brand forward? When direction is unclear, briefs get skipped, revisions pile up, and even good ideas lose their impact.
As your fractional creative director, I bring senior-level strategy, creative direction, and experienced oversight to the work. I help your team make better decisions, strengthen brand consistency, and create work that delivers. Based in Metro Detroit, Michigan collaborating with brands, founders, and agencies nationwide
[ The work behind the work ]
What’s included
Every engagement is tailored to your team, your goals, and the creative challenges you’re facing.
Creative Reviews + QA
Experienced creative oversight to keep the work on strategy, on brand, and up to standard.
- Creative reviews and actionable feedback
- Brand consistency and accessibility checks
- Quality control across campaigns and deliverables
- Clear direction to reduce unnecessary revisions
Team + Vendor Direction
Give your creative team the direction and support they need to do their best work.
- Direction for internal designers and external partners
- Clear creative briefs and project priorities
- Collaborative reviews and decision-making
- Alignment across teams, vendors, and stakeholders
Brand Stewardship
Protect what makes your brand recognizable while helping it evolve.
- Brand guidelines upkeep
- Templates + system improvements
- Campaign + launch leadership
White-Label Agency Support
Senior creative thinking and execution when your agency needs additional expertise, capacity, or leadership.
- Overflow creative design & direction
- Pitch + concept development
- Creative oversight
- Client-facing or behind the scenes
[ Case Study ]
Boldly Jewelry
Boldly needed to bridge the gap between affordable and fine jewelry, making everyday luxury feel aspirational through a distinct brand identity and cohesive creative system spanning packaging, web, and social.
Pages of brand templates built to support consistency and growth
[ Good work. Clear expectations. ]
Pricing
Fractional creative direction is billed as a monthly retainer. Final pricing depends on scope, team size and how many days a month you need.
Advisory · 2 days / month
Embedded · 4–6 days / month
White-label · per project
[ Before we get to work ]
Frequently Asked Questions
What does a fractional creative director do?
A fractional creative director provides senior-level creative leadership on a part-time or project basis. I help shape creative strategy, direct designers and vendors, review work, and maintain brand consistency without the commitment of a full-time hire.
How much does a fractional creative director cost?
Pricing depends on the scope of work, level of involvement, and how much creative support your team needs. I offer monthly retainers and project-based arrangements tailored to each engagement.
Do you work with teams outside Metro Detroit, Michigan?
Absolutely. While Cindy Rochlen Studio is based in Metro Detroit, I collaborate remotely with founders, marketing teams, and agencies throughout the United States.
How quickly can we get started?
It depends on current availability and the scope of your project. We’ll start with a conversation about your goals, challenges, and timeline to determine the best way forward.
[ More ways to make it happen ]