Brand identity design for founders, growing businesses and national teams in healthcare, B2B SaaS, nonprofit, CPG and lifestyle.
Brand Strategy
Who you’re for, what makes you different, and how the brand should feel, defined before designing.
- Brand positioning + differentiation
- Market + competitor research
- Brand attributes + personality
- Messaging + brand voice
Logo + Identity Design
The visual core of your brand: a logo system and identity built to work everywhere it shows up.
- Primary + secondary logo design
- Submarks + custom iconography
- Accessible color palette
- Typography system + hierarchy
- Pattern, photography + visual language
Brand Systems + Guidelines
The tools that keep your brand consistent as your team, partners and channels grow.
- Brand guidelines + usage rules
- Templates, presentations + stationery
- Social media graphics + profile assets
- Packaging + merchandise mockups
- Asset libraries + print and digital files
Brand Systems + Guidelines
The tools that keep your brand consistent as your team, partners and channels grow.
- Brand guidelines + usage rules
- Templates, presentations + stationery
- Social media graphics + profile assets
- Packaging + merchandise mockups
- Asset libraries + print and digital files
Rebrands + Brand Refreshes
Keep the equity you’ve earned and modernize what’s holding you back.
- Brand audit + equity review
- Logo refresh or full rebrand
- Identity modernization
- Updated guidelines + templates
- Rollout planning + launch support
Creative strategy defines the message, the audience and the business goal. Creative direction turns that plan into work people can see and feel at every touchpoint.
Creative Strategy
The why behind the work. Define the audience, the message, and what the creative needs to achieve before anything gets designed.
- Audience + competitive insights
- Positioning + key messaging
- Creative briefs
- Campaign roadmaps
Concept Development
Where strategy becomes ideas. I explore directions and build the concepts that campaigns and brand evolutions grow from.
- Visual territories
- Campaign concepts
- Brand evolution
- Bilingual creative (English + Spanish)
Art Direction
How the brand looks in every frame, from the photo shoot to the final type choice.
- Photo + video shoot direction
- Illustration
- Typography
- Image direction
Fractional + White-Label Partnership
Senior creative leadership for in-house teams and agencies, without a full-time hire.
- Creative reviews + QA
- Team + vendor direction
- Brand stewardship
- White-label agency support
Campaign, website, print and packaging design that carries one brand across every channel, from a billboard to a research report.
Campaign + Advertising Design
Integrated campaigns built to show up consistently everywhere your audience looks.
- Integrated campaign design
- Out-of-home (OOH) + billboards
- Social media campaigns + content
- Digital advertising + display ads
- Email marketing design
Website + Digital Design
Websites and digital experiences that look as credible as the business behind them.
- Website design + refreshes
- Landing page design
- Campaign microsites
- Digital experiences
- Website art direction + imagery
Print + Editorial Design
Printed and long-form pieces that make complex information clear, credible and easy to read, with production support through final files.
- Annual + research report design
- Publication + book cover design
- Sales materials + brochures
- Presentation + pitch deck design
- Retail graphics + environmental signag
Packaging + Merchandise Design
Retail-ready packaging and merch people actually want to keep.
- Packaging design
- Apparel design
- Promotional products
- Branded merchandise
- Corporate merchandise + event swag