AI is great at a lot of things, churning out content, automating tasks, and making life easier. But let’s be real, strategy isn’t one of them.
Because strategy isn’t just about data, trends, or pattern recognition. It’s about understanding people. And no matter how advanced AI gets, it still can’t think, feel, or create community the way humans can. Not yet, anyway.
A real strategist, whether in branding, business, or marketing, is tapped into humanity. They’re dissecting cultural shifts before they become trends. They’ve spent years in the trenches of their industry, developing insight. Or maybe they’re just really good at reading the room, knowing exactly how to connect the dots.
AI can remix what already exists, but it can’t sense the shift and that’s where the real magic of strategy happens. Right now, community is the new status symbol. People don’t just want content; they want connection. They’re the ones building real movements, creating spaces people actually want to be part of. Humans understand the nuance of staying culturally relevant while tying back to core brand associations versus trend-jacking for the sake of attention.
And that’s not something you can automate.
So yeah, AI is cool. But if you’re building a brand, don’t let it do the thinking for you. The best strategies aren’t generated, they’re felt. And until AI learns how to have an existential crisis or fall down a niche internet rabbit hole at 2 a.m., I’m betting on humans.
