THE CHALLENGE:
COMPIL3R—a software engineer by day, DJ by night—had a growing fanbase but lacked a cohesive visual identity that truly captured his energetic, genre-blending sound. His previous logo wasn’t resonating with his audience or working as a recognizable brand asset. He needed a bold, distinctive brand identity that could live beyond the DJ booth—something fans would wear, recognize, and connect with on a deeper level.
THE SOLUTION:
We built COMPIL3R’s brand around a neon green, pixelated dinosaur—a nod to the dinosaurs who partied hard before their time was up. This playful yet mysterious mascot made the brand instantly recognizable, adding a fun, digital-era edge to his persona. The logotype and logomark were designed to work separately and together, ensuring versatility across merch, social media, and event branding. Instead of forcing a turntable into the design, we found a typeface with natural rhythm, subtly referencing movement and sound.
MY PART:
As Creative Director, I developed COMPIL3R’s visual brand identity, logo system, and brand guidelines, ensuring cohesion across all platforms. I worked closely with him to refine his brand values, clarify his target audience, and build a merch-ready brand that his fans could rally around. Under my creative direction, other designers contributed to expanding the brand’s presence, creating social graphics, promotional assets, and event visuals that amplified COMPIL3R’s reach.
THE RESULT:
COMPIL3R’s new brand identity took off. His merch started selling out, fans began creating original fan art, and his neon pixel dino became an iconic emblem in his community. His presence in the electronic music scene is now stronger, more cohesive, and instantly recognizable—proving that a DJ’s brand is more than just the music, it’s a movement.
