THE CHALLENGE:
Elead needed a modern, high-impact eBook to engage dealerships and reinforce its position as a trusted, forward-thinking CRM provider. The design had to seamlessly integrate into a multi-channel marketing campaign, including email promotions, PPC ads, and social media outreach.
THE SOLUTION:
I designed an easily digestible, structured eBook that aligned with Elead’s brand identity while ensuring versatility for promotional use. The eBook’s visuals and layout were strategically crafted to enhance readability and engagement, with key design elements repurposed for email, PPC, and social ads to maximize reach.
MY PART:
As the Creative Lead, I developed the eBook’s visual identity and crafted branded marketing materials, ensuring a cohesive, engaging experience across all platforms. I worked closely with the account manager and copywriter to align the messaging and design with Elead’s core brand values.
THE RESULT:
The campaign generated over 1,500 downloads within the first month, leading to a 22% increase in demo requests from dealerships. Social ads promoting the eBook saw a 38% boost in engagement, with LinkedIn CTRs nearly 2x higher than previous campaigns. This data-backed approach set a visual and strategic standard for future assets, reinforcing Elead’s credibility and market presence.
