THE CHALLENGE
Elead, automotive CRM provider, needed modern, high-impact eBook engaging dealerships while reinforcing position as trusted, forward-thinking industry leader. Design had to seamlessly integrate into multi-channel marketing campaign including email promotions, PPC ads, social media outreach. Challenge: create cohesive visual system working across all formats while maintaining engagement and conversion focus.
THE SOLUTION
Designed easily digestible, structured eBook aligning with Elead’s brand identity while ensuring versatility for promotional use. Bold red/orange/yellow color system with geometric circle patterns created energetic, modern feel standing out in conservative automotive industry. eBook visuals and layout strategically crafted enhancing readability and engagement. Key design elements repurposed for email, PPC, social ads maximizing reach and maintaining brand consistency across all touchpoint
MY ROLE
Led complete visual strategy and campaign design as Creative Lead through Simpler Media Group.
✔ Developed eBook’s complete visual identity: layout system, color strategy (red #EB4034, orange, yellow), geometric pattern system using overlapping circles, typography hierarchy, chapter structure for 20-page eBook
✔ Designed multi-channel campaign assets: Facebook/LinkedIn ads (square, vertical, horizontal formats), display banners (leaderboard, skyscraper), email headers, social media templates maintaining consistent visual language
✔ Created promotional asset variations optimized for each platform: iPad mockups for hero images, social-ready graphics with clear CTAs, display ads balancing brand presence with conversion focus
✔ Collaborated with account manager and copywriter aligning messaging and design with Elead’s core brand values, automotive industry expectations, dealership audience needs
✔ Built scalable design system enabling future campaign creation without starting from zero each time
THE IMPACT
Immediate Performance: Campaign generated 1,500+ downloads within first month, leading to 22% increase in demo requests from dealerships. Social ads promoting eBook saw 38% boost in engagement, with LinkedIn CTRs nearly 2x higher than previous campaigns.
Multi-Channel Success: Design system worked seamlessly across email, PPC, social media, maintaining brand consistency while optimizing for each platform’s requirements. Red/orange/yellow color scheme stood out in conservative automotive industry feeds.
Strategic Foundation: Data-backed approach set visual and strategic standard for future assets, reinforcing Elead’s credibility and market presence. Scalable design system enabled marketing team to create new campaign variations efficiently without creative bottleneck.
