FAQ

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Reach out to me
What’s your rate? And do you take on hourly or short-term work?

My hourly rate is $150. I offer short-term support, strategy sessions, and scoped creative projects. Whether you’re a founder who just needs a few hours of clarity, or a team looking to fill a gap with senior-level design thinking.

I know how to plug into existing systems, follow briefs, and move fast without a ton of oversight. I’m also open to longer-term partnerships or retainers when there’s a clear need and a great fit.

Sometimes the work is solid, the vision is clear, but the brand? Still stuck in a version that doesn’t match the momentum. Maybe it feels outdated. Maybe it’s inconsistent. Maybe it just doesn’t hit like it should.

That’s not a logo problem, it’s a system problem. A strong visual identity includes fonts, colors, layout rules, and tone that show up everywhere your brand lives. Online. IRL. Internally. Externally. It’s what makes a brand feel sharp, cohesive, and intentional—so people don’t just scroll past. They stop. They trust it. They want in.

A lot of people come to me feeling stuck. They know something’s off, but they can’t quite name it. That’s normal, and honestly, that’s where the good stuff starts.

My process is built to get clarity fast. We dig into the right questions, research your space, and uncover what makes your brand different. Then I translate that into visuals like moodboards, directions, and real concepts, so you can see and feel the brand before anything’s locked in.

What you get is branding that feels grounded in creative strategy and research, confident, and aligned with the business behind it, the people inside it, and the audience it’s meant to reach.

I lead Cindy Rochlen Studio, but the structure is built for flexibility, not burnout. I’ve spent years leading internal creative teams and collaborating inside organizations, so I know how to step into systems, respect timelines, and bring clarity and momentum to cross-functional work.

Whether it’s a long-term freelance contract, a leadership role, or a brand build for a business owner; I only take on what I can lead fully. That means when I’m on your team, I’m in it. The studio runs with support from trusted collaborators, so I’m never stretched thin and you’re never second priority.

If you’re running a business, you’re not trying to manage a design team and you shouldn’t have to. That’s why my packages are built to be clear, efficient, and hands-off where it counts. You make the key calls. I handle the rest.

Whether you go with The Identity Launch or The Brand Power-Up, you’re getting a strategic process, real creative leadership, and a brand you’ll actually want to show off.

And if you’re a recruiter? I play well with internal teams, I know how to follow a brief, and I deliver on time. Hit me up: hello@cindyrochlen.com

Offer 1

The Brand Core

 A complete brand identity system built from the inside out.

The Brand Core isn’t just about looking good. It’s about digging deep and designing with guts.

We start with what actually makes your brand different: your positioning, personality, audience, and purpose. Then we build a visual and verbal identity that’s distinct, scalable, and authentic.

You’ll walk away with a brand that finally matches your business goals and a system that holds up across platforms, pitches, and pivots.

This isn’t a logo slapped on a deck. It’s your brand’s foundation, strategy, and personality working in sync.

✅ Includes unlimited refinements during the design phase

💻 Includes one custom landing page design (Figma or Illustrator)

🛠️ Need more? Full websites, collateral, or CMS builds can be scoped separately after our intro call.

✔ STRATEGY + POSITIONING

  • Brand Questionnaire

  • Brand Strategy Call

  • Brand Strategy Document (Positioning, Audience, Competitive Insights)

  • Verbal Identity Starter (Voice, Tone, Language Direction)

  • Manifesto or Brand Messaging Snapshot

  • Moodboards (3 Directions)

✔ LOGO + VISUAL IDENTITY

  • Original Logo Concepts (3 Versions)

  • Unlimited Refinement Rounds

  • Complete Logo Suite (Primary, Secondary, Submarks)

  • Brand Mark(s) / Iconography

  • Custom Color Palette

  • Font System / Pairings

  • Favicon Design

  • Patterns, Shapes, and Visual Motifs

  • Licensing & Usage Rights

  • Photography Direction & Curation

✔ TOOLS + SYSTEMS

  • Canva-Ready Brand Templates

  • Brand Style Guide (up to 30 pages)

  • Easy-to-Use Brand Guide PDF

  • Files Exported for Web + Print

  • Presentation Template (On-Brand PowerPoint or Keynote)

  • Up to 10 Custom Social Media Templates

  • Business Cards (Design Only)

  • Landing Page Design (Figma or Illustrator – built for dev handoff)

✔ POST-LAUNCH SUPPORT

  • 30 Days of Post-Project Support (Creative Q&A, File Help, Light Edits)

❌ Full Website Design (beyond a single landing page layout)
❌ CMS Setup or Platform Customization (Squarespace, Shopify, WordPress, etc.)
❌ Extended Brand Design (Brochures, websites, packaging, brand collateral, and social media graphics.)
❌ Extended Content Design (brochures, email templates, print ads, packaging, etc.)

Offer 2

The Brand Power-Up

Perfect if you’re pivoting, growing fast, or just not quite ready to blow it all up. This helps you clean up what’s working and refine what’s not, without starting over.

The Brand Power-Up includes up to 3 refinement rounds, which is typically more than enough for us to land something strong. If we go beyond that, we’ll talk about options to extend the scope.

✔ Brand Refinements (up to 3 rounds) – Adjusting or refining existing branding, logos, or guidelines.

✔ Logo Concepts – 3 refined directions based on your existing logo
(This includes thoughtful redesigns or optimizations—not full logo creation from scratch.)

✔ Mini Brand Guide & Manifesto – Up to a 7 page style guide with color palette refinements of existing colors

✔ Graphic Design – Social media graphics, marketing collateral, digital and print assets.

✔ Website Audits & Design Consultation – Reviewing and optimizing any existing website for branding consistency.

✔ Presentation Design – Create a polished, on-brand deck (max 15 pages)

✔ Ad Hoc Creative Direction – Giving professional input and execution for creative needs.

✔ Brand Strategy Sessions – Helping clarify messaging, positioning, and creative direction.

❌ Full Brand Identity Builds (That’s in the Branding Experience package)
❌ Custom Logo Packages (Limited logo variations. Includes black and white and full color only.)
❌ Large-Scale Website Development and Design (Small tweaks only)
❌ CMS Setup or Platform Customization (Squarespace, Shopify, WordPress, etc.)
❌ Extended Brand Design (Brochures, business cards, websites, packaging, brand collateral, and social media graphics.)
❌ Extended Content Design (brochures, email templates, print ads, packaging, etc.)

Need an extra hand? I’ve got you covered.

If your project needs an extra hand (like photography, social content, SEO help, or ad management), Cindy Rochlen Studio partners with a network of trusted creatives and marketers. Only people I’d hire myself. Only if it actually makes sense for your brand.

Here’s who I can connect you with if needed:

  • 📸 Photography + Content Shoots

  • 🎥 Videography

  • ✏️ Illustration

  • 🧠 SEO Strategy

  • 📈 Google + Meta Ads Management

  • 📱 Social Media Management (posts, updates, scheduling)

No bloated teams. No wasted time. Just what’s necessary to get your brand where it needs to go.

💬 Partner services are billed separately.

ready when you are