FAQ

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What's your pricing?

The Brand Build: $12,000 (flat rate)
A complete identity system + strategy + launch-ready assets. Typical timeline: 3 weeks.

Ongoing support: monthly retainers start at $7,500/month for creative direction + design support. I require a 3-month minimum to establish the initial strategy before moving to a rolling monthly agreement.

Hourly rates start at $115.00/hr.

If you’re not sure what you need yet, book the intro call to chat about it.

I help businesses figure out who they are, what they stand for, and how to communicate that clearly. This means defining your positioning, clarifying your messaging, identifying your audience, and creating a visual and verbal identity system that actually reflects your business. I’m not only making things look good; I’m making sure your brand makes sense, feels cohesive, and connects with the right people.

A brand audit is a snapshot of where you stand right now.

I review:

  • 3–5 competitors (positioning + patterns + where you can stand out)

  • Your brand + website (messaging clarity + visual consistency)

  • Differentiation (what’s actually unique vs what sounds generic)

  • Accessibility basics (so you’re not accidentally excluding people)

You’ll get a ranked fix-first list, plus a 60-minute call to walk through it.
Fast, focused, and you’ll leave knowing exactly what to fix next.

Yes. A logo isn’t a brand. It’s one piece.

If your brand feels inconsistent, unclear, or “not quite you,” we can:

  • rebuild the system around what’s working

  • modernize without losing recognition

  • create structure so your marketing stops looking random

A refresh works when the foundation is solid and the execution is the problem.


A rebrand is needed when the positioning is wrong, the system is missing, or the brand doesn’t match who you are now.

Not sure? Book a time on Calendly and I’ll tell you exactly what you need.

Build a World Around Your Brand

I build brand ecosystems that make you recognizable and repeatable so people connect the look + feel to you across every touchpoint.

Brand ownership means your brand is consistent, memorable, and doesn’t fall apart every time you launch something new.

Intellectual property (IP) is the original brand assets you build name, logo, marks, taglines, and visual elements that you can own, reuse, and protect.

Everything you need to look credible, pitch-ready, and built to scale.

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This is for: Startups who need to look investable + established businesses ready to invest in positioning, story, and visual identity.


Not for: People who just want a logo.

The Brand Build


A full identity system: positioning, voice, visuals, and templates. Everything you need to look credible, pitch-ready, and built to scale.

Timeline: 3 weeks
12k A complete visual brand identity
  • Creative Strategy — Tayloring the brand experience to different contexts. Positioning + voice direction • competitor scan & brand audit • messaging framework • brand ownership + IP basics
  • Visual Identity — A core logo structure capable of evolving and adapting to respond to changing variables. Logo suite + marks • type + color system • supporting visual language (patterns/icons/textures + photo direction)
  • Brand Toolkit — Variations of brand elements in real-time to match specific, shifting environments.
    Brand guidelines + cheat sheet • Canva-ready templates • 10 social templates • branded deck • landing page design
  • Post-Launch Support — 30 days email/Slack support • one 60-min post-launch strategy call
BOOK INTRO CALL
A total brand system with a higher level of adaptability, flexibility and personalization that does the heavy lifting for your business long after launch.

Need an extra hand? I’ve got you covered.

If your project needs an extra hand (like photography, social content, SEO help, or ad management), Cindy Rochlen Studio partners with a network of trusted creatives and marketers. Only people I’d hire myself. Only if it actually makes sense for your brand.

No bloated teams. No wasted time. Just what’s necessary to get your brand where it needs to go.

I have a network of trusted collaborators for:

📸 Photography + Content Shoots

🎥 Videography

✏️ Illustration

🧠 SEO Strategy

📈 Google + Meta Ads Management

📱 Social Media Management (posts, updates, scheduling)

💬 Partner services are billed separately.

Have something different in mind? Let’s talk! I work on custom projects all the time.

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