Forma Architecture

THE CHALLENGE

Forma, an architecture and design firm, needed a brand identity as sharp and intentional as the structures they build. The goal was to craft a visual language that felt premium without being cold. Elevated, modern, and rooted in the discipline of form itself. In a saturated market of slick sameness, the identity had to cut through with clarity and confidence.

THE SOLUTION

The brand system was built like a blueprint: structural, clean, and deceptively simple. I used negative space, modular typography, and an energetic minimalist color palette to echo architectural precision. Subtle type tweaks add personality without compromising professionalism. A flexible grid ties everything together, giving Forma the ability to stay cohesive while adapting across platforms, from pitch decks to signage to web. Forma’s identity doesn’t just speak to aesthetics; it reflects the architecture behind it. The clean lines and modular layout system mirror the spaces they design: purposeful, spacious, and future-ready. The brand now feels like what they build, structured, striking, and built to last.

MY PART

As Creative Strategist, here’s what I did:

✔ Developed the brand identity from the ground up, ensuring it embodied Forma’s ethos of precision and innovation

✔ Designed a sleek, sophisticated logo that balances structure and negative space

✔ Built a visual system that translates seamlessly across print, web, and marketing materials

✔ Established brand guidelines to maintain consistency and adaptability across all platforms

s a Creative Strategist, my contributions included:

✔ Developed the brand identity from the ground up, ensuring it embodied Forma’s ethos of precision and innovation.

✔ Designed a sleek, sophisticated logo that balances structure and negative space.

✔ Built a visual system that translates seamlessly across print, web, and marketing materials.

✔ Established brand guidelines to maintain consistency and adaptability across all platforms.

THE CHALLENGE

The rebrand gave Forma the credibility and visual presence to compete with larger, more established firms. The clean, modular identity system made them instantly recognizable in pitch meetings and industry events, positioning them as both innovative and trustworthy. The flexible brand system scaled seamlessly as they grew, maintaining consistency across every touchpoint without feeling rigid or formulaic. Forma went from just another architecture firm to one that looks and feels like the future of design: structured, confident, and built to evolve.