THE CHALLENGE:
Forma, an architecture and design firm, needed a brand identity that felt as sharp, intentional, and forward-thinking as the spaces they create. The challenge was to develop a visual language that balanced sophistication with an edge, something that resonated with high-end clients while standing out in a saturated industry.
THE SOLUTION:
I crafted a brand identity that plays with form, structure, and negative space, mirroring architectural principles. The typography is clean yet bold, with subtle customizations that reinforce the brand’s precision and craftsmanship. The color palette is minimal but impactful, creating a timeless and professional aesthetic. A flexible grid system was implemented across all brand assets, ensuring cohesion while allowing for dynamic layouts that feel intentional and modern.
MY PART:
✔ Developed the brand identity from the ground up, ensuring it embodied Forma’s ethos of precision and innovation.
✔ Designed a sleek, sophisticated logo that balances structure and negative space.
✔ Built a visual system that translates seamlessly across print, web, and marketing materials.
✔ Established brand guidelines to maintain consistency and adaptability across all platforms.
Forma’s brand is more than just a logo, it’s a reflection of their architectural philosophy, designed to leave a lasting impression on both clients and industry peers.
Commissioned to embody Forma Studio’s design philosophy, this steel sculpture transforms their iconic ‘F’ logo into a three-dimensional form. Now a permanent fixture in their space, it symbolizes the seamless blend of identity and architecture.
