THE CHALLENGE
Forma, an architecture and design firm, needed a brand identity as sharp and intentional as the structures they build. The goal was to craft a visual language that felt premium without being cold. Elevated, modern, and rooted in the discipline of form itself. In a saturated market of slick sameness, the identity had to cut through with clarity and quiet confidence.
THE SOLUTION
The brand system was built like a blueprint: structural, clean, and deceptively simple. I used negative space, modular typography, and a energetic minimalist color palette to echo architectural precision. Subtle type tweaks add personality without compromising professionalism. A flexible grid ties everything together, giving Forma the ability to stay cohesive while adapting across platforms—from pitch decks to signage to web.
MY PART
As a Creative Strategist, my contributions included:
✔ Developed the brand identity from the ground up, ensuring it embodied Forma’s ethos of precision and innovation.
✔ Designed a sleek, sophisticated logo that balances structure and negative space.
✔ Built a visual system that translates seamlessly across print, web, and marketing materials.
✔ Established brand guidelines to maintain consistency and adaptability across all platforms.
The result? Forma’s identity doesn’t just speak to aesthetics; it reflects the architecture behind it. The clean lines and modular layout system mirror the spaces they design: purposeful, spacious, and future-ready. The brand now feels like what they build, structured, striking, and built to last.
Commissioned to embody Forma Studio’s design philosophy, this steel sculpture transforms their iconic ‘F’ logo into a three-dimensional form. Now a permanent fixture in their space, it symbolizes the seamless blend of identity and architecture.
