Zendegi Alchemy, is a holistic sanctuary created by a Vibrational Sound Therapist and Energy Healer devoted to nurturing the mind, body, and spirit. Their journey began with sound therapy, massages, reiki energy, and tarot readings, and has blossomed into a curated selection of nourishing body butters. Soon, they will evolve into a digital apothecary in the mystical space, offering a range of products and services designed to harmonize your energy and ignite your inner power. From the soothing vibrations of sound therapy to the revitalizing touch of their body butters, every element of Zendegi Alchemy is crafted with intention and love. Embrace the magic within you on your pathway to healing with Zendegi Alchemy.
Transforming a holistic sanctuary like Zendegi Alchemy into a visual identity required a deep understanding of its essence and a thoughtful approach to its diverse offerings. A significant stipulation from the owner was to incorporate her father's calligraphy into the logo, infusing a personal and sentimental touch into the brand's identity. This requirement led to the creation of a responsive logo set with variations that could work across a multitude of platforms—from digital web banners and social posts to printed assets for events and body butter packaging. From a brand board that captures the heart of the sanctuary to logo variations that reflect its versatility, every piece was meticulously designed to resonate with the target audience. Lifestyle mockups were created to showcase the products in real-life settings, and the beginnings of brand guidelines were laid down to ensure consistency across all touchpoints.
While a deep research dive into the demographics was offered, the founder felt familiar enough with her audience to move forward with branding identity. The target audience for Zendegi Alchemy includes individuals seeking holistic wellness and personal transformation through vibrational sound therapy, energy healing, and other nurturing practices for the mind, body, and spirit. They likely value alternative healing modalities and are interested in pursuing a path of self-discovery and spiritual growth. They may be drawn to the sanctuary's offerings of sound therapy, massages, reiki energy, tarot readings, and a curated selection of nourishing body butters, looking for ways to harmonize their energy, ignite their inner power, and embrace the magic within themselves.
This group is likely to appreciate the integration of traditional elements, such as the owner's father's calligraphy in the logo, which adds a personal and mystical touch to the brand. Overall, Zendegi Alchemy's target audience are those who are open to exploring holistic and mystical approaches to wellness and personal evolution while remaining grounded.
Zendegi's target audience is open minded and looking for retreats or groups of like minded people. They are looking for luxury holistic experiences within wellness. Zendegi also offers a variety of organic balms and salves. Combined with energetic sound therapy healing, retreats, and organic beauty and wellness products the brand experience is meant to feel luxurious and good for your soul. We settled on white and black aesthetics with a touch of gold to align with a more high end experience.
The tone of voice for the case study on Zendegi Alchemy can be described as holistic, nurturing, and mystical. Copy emphasizes the holistic and nurturing aspects of Zendegi Alchemy, a sanctuary created by a Vibrational Sound Therapist and Energy Healer devoted to nurturing the mind, body, and spirit. The journey of Zendegi Alchemy from sound therapy, massages, reiki energy, and tarot readings to a curated selection of nourishing body butters and the evolution into a digital apothecary in the mystical space is highlighted with a tone that is both inviting and warm. The mystical aspect of the tone is underscored by the mention of harmonizing energy, igniting inner power, and embracing the magic within on a pathway to healing.
The incorporation of the owner's father's calligraphy into the logo adds a personal and sentimental touch, further enriching the tone with a sense of tradition and depth.The tone is crafted with intention and love, mirroring the essence of Zendegi Alchemy's offerings. It aims to resonate with the target audience by showcasing the products in lifestyle mockups and establishing brand guidelines to ensure consistency across all touchpoints. This approach not only conveys the holistic and mystical qualities of Zendegi Alchemy but also creates a connection with the audience by inviting them to transform and heal in a space crafted with care and intention.
