THE CHALLENGE:
Vet clinics are struggling to keep great vets. Burnout is real, and hiring alone isn’t enough. Vets need to feel valued, supported, and part of something bigger. At the same time, new pet parents are overwhelmed. They don’t just need a vet. They need a trusted guide who can help them care for their pets from day one.
VetnCare already had a refreshed brand identity, but it needed to become more than just a logo or style guide. The brand had to feel real in everyday moments. It needed to build trust with pet owners and foster belonging within veterinary teams. It had to connect with people in a way that was emotional, functional, and lasting.
THE SOLUTION:
I developed two integrated campaigns to activate VetnCare’s brand in the real world.
The first, “Tiny Paws, Big Hearts, and the Care They Deserve,” was designed to build trust with new pet parents. It combined warmth, education, and a gentle but confident tone of voice across digital content, print materials, and in-clinic messaging. This campaign focused on the early pet journey. It met new owners with empathy, reassurance, and clarity.
The second campaign, “Join a Team That Cares for You Like You Care for Your Patients,” positioned VetnCare as a top employer for veterinary professionals. The message focused on values and support, not just open roles. Through brand storytelling and environmental design, we created a space that showed vets they were seen, supported, and respected.
Together, these campaigns helped unify VetnCare’s brand while speaking directly to the two audiences they care about most: the people who walk through the door for care and the people who give it.
MY PART:
As creative strategist and brand designer, I:
✔ Built the creative strategy, messaging, and visual direction for both campaigns
✔ Developed language and layouts that reflected VetnCare’s values across digital, print, and physical environments
✔ Translated the brand color system into Sherwin-Williams paint palettes to bring the brand into real-world clinical spaces
✔ Created branded templates for presentations, marketing, and in-clinic signage to ensure consistency at every touchpoint
✔ Collaborated closely with internal stakeholders to make sure the brand felt human, warm, and clear for both internal teams and pet owners
This work helped VetnCare evolve from a refreshed identity into a living brand experience. It gave the team something they could grow with and gave pet parents a place they could trust.
