THE CHALLENGE:
Vet clinics are struggling to keep great vets. Burnout is real, and hiring alone isn’t enough. Vets need to feel valued, supported, and part of something bigger. At the same time, new pet parents are overwhelmed. They don’t just need a vet, they need a trusted guide to help them care for their pets from day one.
VetnCare had a new brand identity, but they needed a way to make it real, something that didn’t just look good on paper but actually connected with both vets and pet parents in a meaningful way.
THE SOLUTION:
I developed two campaigns—one for pet parents, one for recruitment—but they worked as one.
- “Tiny Paws, Big Hearts, and the Care They Deserve” built trust with pet owners, combining education, warmth, and expertise across digital, print, and physical spaces.
- “Join a Team That Cares for You Like You Care for Your Patients” positioned VetnCare as a top employer, using brand storytelling and environmental design to attract and retain talent.
MY PART:
I developed the creative strategy, messaging, and design direction to ensure VetnCare’s brand was cohesive across every touchpoint—digital, print, and physical spaces. I translated their brand colors into Sherwin-Williams interior palettes, ensuring clinics felt like a natural extension of the brand. I also created branded templates for marketing, presentations, and in-clinic signage, ensuring consistency in every interaction.
