THE CHALLENGE
VetnCare had just wrapped a brand refresh, but aside from a few logos and a style guide, the identity wasn’t built to live. Clinics felt disconnected. Messaging lacked consistency. And neither vets nor pet parents were seeing the heart behind the brand.
THE SOLUTION
I created two integrated campaign systems, plus a full library of branded templates, to bridge the gap between brand and experience.
“Tiny Paws, Big Hearts, and the Care They Deserve” spoke directly to new pet parents—clear, warm, and reassuring. From in-clinic posters to social content, it helped turn first visits into lasting relationships.
“Join a Team That Cares for You Like You Care for Your Patients” was designed for the vets. Focused on values and belonging, it brought VetnCare’s internal culture to life across recruiting materials and clinic environments.
MY PART
As Creative Strategist and Brand Designer, my contributions included:
✔ Translating the new identity into usable campaign systems and assets
✔ Developing messaging and tone of voice guidelines that worked in real-world contexts
✔ Designing templates, signage, and digital touchpoints for both internal and external use
✔ Converting brand colors into Sherwin-Williams palettes for physical clinic use
✔ Partnering with stakeholders to ensure emotional clarity and brand alignment throughout
The result? VetnCare’s brand didn’t just look new, it finally found its voice and brought its care to life.
