THE CHALLENGE
Windy City Harvest, a Chicago Botanic Garden initiative, had big goals: feed more people, grow more food, and expand community programs. But their brand didn’t match their impact. With no clear identity, they struggled to attract funding, engage volunteers, or scale visibility across neighborhoods. They needed more than a new look—they needed a system that could speak clearly, scale easily, and stay cohesive even with limited resources and stock photography.
THE SOLUTION
Built a refreshed brand identity rooted in approachability and growth, featuring a flexible layout system and nature-inspired visuals. Designed for ease of use, the system empowered the internal team to create polished, on-brand content using templates, stock imagery, and modular assets.
MY PART
As Creative Director and Designer, my contributions included:
✔ Developing a full brand identity system aligned with the mission and tone of community-based urban farming
✔ Designing branded templates for flyers, posters, social media, email, and event materials—built for ease of use by internal staff
✔ Creating marketing collateral and signage to elevate public-facing touchpoints and attract both volunteers and donors
✔ Establishing flexible, accessible layouts that made it easy to stay on-brand even with stock imagery or limited design knowledge
✔ Delivering clear brand messaging that speaks to funders, community members, and city stakeholders alike
The result? A joyful, structured, and scalable brand that gives Windy City Harvest the tools to grow their mission with clarity, consistency, and a whole lot more visibility.
