THE CHALLENGE:
Chicago neighborhoods need better access to fresh, healthy food. Windy City Harvest, part of the Chicago Botanic Garden, runs urban farms and job training programs but lacked a strong brand to scale its impact. They needed a clear identity to attract funding, engage communities, and grow their presence.
THE SOLUTION:
I created a streamlined, visually cohesive brand that reflects the energy of urban agriculture. The new identity features:
✔ A bold logo and color palette inspired by nature and city life
✔ Engaging marketing collateral, from signage to digital campaigns
✔ A clear, strategic voice that connects with funders, volunteers, and the community
MY PART:
I crafted brand messaging that makes Windy City Harvest’s mission easy to understand and support. The refreshed design system enhances engagement across print, digital, and environmental branding. With this transformation, they now have a scalable, recognizable identity that connects with funders, volunteers, and community members alike.
