THE CHALLENGE:
Zendegi Alchemy needed a brand identity that honored its holistic, mystical roots while feeling high-end and versatile. The founder wanted to incorporate her father’s calligraphy into the logo, ensuring a deeply personal touch. The brand needed to seamlessly transition from in-person energy healing services to a digital apothecary, offering luxury wellness products.
THE SOLUTION:
A refined, responsive brand identity that balances modern elegance with spiritual depth. The logo system integrates the founder’s calligraphy, creating a meaningful and recognizable mark across packaging, social media, and events. A monochromatic palette with touches of gold reinforces a premium feel, while lifestyle mockups and early brand guidelines ensure consistency across platforms.
MY PART:
I developed the visual identity, ensuring it reflected Zendegi Alchemy’s holistic and luxury positioning. From logo variations to initial brand guidelines, I created a cohesive system that resonates with the target audience—individuals seeking personal transformation through alternative healing.
