THE CHALLENGE:
Zendegi Alchemy came to me at a turning point. What started as a deeply personal energy healing practice rooted in Persian mysticism was ready to evolve into something bigger—a brand that could hold space for intimate 1:1 sound therapy and scale into a digital apothecary offering high-end wellness products. The founder wanted to honor her father’s legacy through custom calligraphy, embedding soul and story directly into the brand. But the identity also needed to feel polished enough to step into corporate wellness spaces—speaking to high-achieving professionals searching for healing, balance, and meaningful alternatives to burnout culture.
THE SOLUTION:
We built a brand identity that harmonizes spiritual heritage with modern luxury. The custom logo system integrates her father’s handwritten Zendegi (زندگی), creating a recognizable mark that radiates both depth and intentionality. Using Loistave Bold as the typographic foundation, we crafted refined logo variations and added bespoke flourishes for a premium, versatile look. The black-and-gold palette keeps everything grounded in elegance and offers consistency across physical packaging, digital platforms, and immersive wellness experiences.
The visual identity was designed to flex—appearing just as at home on body butter jars as it does on yoga mats, Instagram stories, or corporate wellness decks.
MY PART:
I led the creative direction and design from start to finish. I developed the visual identity system, guided the logo customization process, and translated Zendegi Alchemy’s ethos into brand guidelines that feel soulful but scalable. This work lays the foundation for the brand’s next chapter—expanding into product lines and corporate wellness offerings, where the mission remains the same: to help people slow down, reconnect, and heal.
