Café Palma

/ Category
/ Client
Café Palma
/ Year
2025

THE CHALLENGE

Café Palma had the vibe: a hidden jungle in the middle of the city. But they needed a brand system that could capture that first-sip feeling, that “mmm ahhhhhhh” moment, across every touchpoint.

They were expanding into CPG with cold brew cans. The brand had to stretch from in-store to on-shelf while still feeling like a small escape. Consistent, craveable, and easy to recognize in the wild.

THE SOLUTION

We built a brand around ritual and refreshment. Café Palma became a place where bold design met everyday joy, where lattes and tropical smoothies felt like small luxuries you could count on. Beyond a treat yourself moment, Café Palma wanted people to feel like they were getting away.

The color palette nodded to jungle greens and ripe fruit. The pink jaguar logomark gave the brand its edge. Messaging stayed simple and sensory, focused on what it feels like to sip something that makes your whole body go “yesssss.”

From product packaging to in-store menus, every detail was designed to be part of your daily routine. The result: a brand that feels good to hold, sip, and share.

MY PART

As Creative Director, here’s what I did:

✔ Created the full brand identity system: logo suite, color palette, typography, brand elements

✔ Designed packaging for Café Palma’s cold brew cans to bring shelf presence without losing the brand’s tone

✔ Directed the visual language across posters, menus, and digital content

✔ Developed a tone of voice that was feel-first: sensory, simple, grounded in joy

✔ Used brand psychology to make the experience stick. Peak-end rule: people remember the most emotionally intense moment and the last moment of an experience. So I focused branding around that first sip, the “ahhh” moment that makes you feel human again. Emotional recall: we remember how things made us feel. Instead of pushing features, the copy and visuals centered around nourishment, escape, and refreshment.

WHERE IT’S HEADED

Café Palma is positioned to become more than a café people stumble into. It’s set up to be a ritual, the thing people seek out when they need a reset. As the CPG line grows, the goal is to bring that same escape feeling into grocery aisles and home routines. The brand is built to expand without losing what makes it work: that sensory, feel-good moment that turns a drink into a daily anchor. If it lands the way it’s designed to, Café Palma won’t just be another coffee spot. It’ll be the one people come back to, whether they’re walking through the door or grabbing a can on the go.