THE CHALLENGE
Café Palma had the vibe: a hidden jungle in the middle of the city. But it needed a brand system that could bottle that first-sip feeling, that “mmm ahhhhhhh” moment across every touchpoint.
The café was expanding into CPG with cold brew cans. The brand had to stretch from in-store to on-shelf while still feeling like a small escape. Consistent, craveable, and easy to recognize in the wild.
THE SOLUTION
We built a brand around ritual and refreshment. Café Palma became a place where bold design met everyday joy, where lattes and tropical smoothies felt like small luxuries you could count on.
Beyond a treat yourself moment Café Palma wanted people to feel like they were getting away from it all.
The color palette nodded to jungle greens and ripe fruit. The pink jaguar logomark gave the brand its edge. Messaging stayed simple and sensory focused on what it feels like to sip something that makes your whole body go
“yesssss.”
From product packaging to in-store menus, every detail was designed to be part of your daily routine.
The result? A brand that feels good to hold, sip, and share.
MY PART
As Creative Director, my contributions included:
✔ Created the full brand identity system—logo suite, color palette, typography, brand elements
✔ Designed packaging for Café Palma’s cold brew cans to bring shelf presence without losing the brand’s tone
✔ Directed the visual language across posters, menus, and digital content
✔ Developed a tone of voice that was feel-first: sensory, simple, and grounded in joy
✔ Used brand psychology to make the experience stick:
→ Peak-end rule: People remember the most emotionally intense moment and the last moment of an experience. So I focused branding around that first sip—the “ahhh” moment that makes you feel human again.
→ Emotional recall: We remember how things made us feel. So instead of pushing features, the copy and visuals centered around the feeling of nourishment, escape, and refreshment.
✔ Helped turn a neighborhood café into a ritual people crave, whether they’re walking in or grabbing a can to go
