THE CHALLENGE
Dropbox needed high-impact eBook communicating secure collaboration strategies for remote teams. Challenge: create clean, professional format balancing technical information with compelling visuals, making content accessible for business decision-makers, IT professionals, and remote teams without drowning in density. Content had to work for both technical and non-technical audiences while maintaining Dropbox’s brand authority.
THE SOLUTION
Designed eBook simplifying complex security topics through modern, structured layout, bold typography, strategic color system. Yellow accent color differentiated content from standard Dropbox materials while maintaining brand recognition. Sections carefully structured guiding readers through security protocols, remote collaboration tools, best practices, ensuring intuitive experience. Leveraged Dropbox-provided illustrations within cohesive design system enhancing readability without overwhelming technical content.
MY ROLE
Led visual strategy and design execution as Creative Lead through Simpler Media Group.
✔ Developed complete visual strategy: layout system, typography hierarchy, color application rules, chapter structure, page templates for 20+ page eBook
✔ Collaborated with Dropbox content team translating dense technical information into clear, scannable layouts with strategic information hierarchy
✔ Designed infographic placements, structured layouts, bold callouts, chapter dividers boosting readability and guiding reader journey through complex material
✔ Built flexible design system enabling content adaptation across marketing collateral, sales presentations, campaign formats beyond original eBook
✔ Art directed integration of Dropbox-provided illustrations within cohesive visual framework maintaining consistency across all pages
THE IMPACT
Immediate Adoption: eBook became go-to resource for Dropbox sales and marketing teams, simplifying complex security conversations with prospects and clients. Business decision-makers could grasp key takeaways without technical background.
Template Purchase: Dropbox purchased design template after delivery, converting it into official framework for future technical content production. Validated design system’s effectiveness and scalability for enterprise content needs.
System Scalability: Flexible design system repurposed across multiple campaigns and formats, helping Dropbox position itself as both technically sophisticated and accessible. Template enabled consistent content production without requiring designer for every application.
