THE CHALLENGE
Set in 1919, Feral is a film about what hunts you when you’re lost in the woods…something primal, violent, and close. The title treatment had to feel the same. It needed to unsettle you before the first scene rolled. Sharp but readable, eerie but not cliché. It had to work across every format without losing its edge.
THE SOLUTION
I explored multiple directions, from clawed-up gothic letterforms to frantic, hand-drawn scrawls. The final treatment used a modern gothic typeface torn through with claw marks. Visually aggressive but still cinematic. I sourced and licensed the font from a professional typesetter, adding narrative-driven edits that gave the title an unshakable presence. The design held its ground across theatrical posters, thumbnails, and streaming banners without losing impact.
MY PART
As Creative Director and Designer, my contributions included:
✔ Developed multiple treatment directions: custom, hand-drawn, and curated
✔ Selected and licensed a typeface that felt both period-accurate and cinematic
✔ Designed claw-mark distortions to feel visceral, not decorative
✔ Built a title system that adapts seamlessly across formats
✔ Balanced legibility with tension, keeping the title readable but raw
✔ Aligned visual direction with the film’s tone, story, and pacing
The result? A title that doesn’t scream. It creeps in, like the woods closing behind you, like something that’s been waiting.
