THE CHALLENGE
Nikki Lastella, a psychic medium offering tarot and astrology consultations, needed a brand identity that stood out in a crowded spiritual market. She wanted mystical but not cheesy, modern but connected to the esoteric. The challenge: differentiate through bold visual language without looking like every other psychic storefront.
THE SOLUTION
Built a bold psychedelic brand identity. Core visual: stylized skull wrapped in neon-green snake representing transformation and intuition. Electric color palette brought contemporary contrast to a space typically dominated by soft purples and golds. Secondary iconography: all-seeing eye hand, stars, moon phases. The system worked across business cards, storefront signage, building murals, magazine ads, and merchandise.
MY ROLE
Led complete brand development as Creative Director, creating identity from concept through execution.
✔ Created logo with symbolic elements: skull (transformation), snake (intuition), stars (cosmic forces)
✔ Designed custom iconography and bold color palette
✔ Designed print suite, storefront signage, building-scale mural, merchandise line, magazine ads
THE IMPACT
Market Differentiation: The bold identity positioned Nikki apart from the purple/gold saturated market, making her instantly recognizable.
Business Expansion: The brand enabled expansion from readings to events and workshops. The storefront became a destination, the mural a local landmark.
Audience Connection: Clients organically amplified reach by sharing photos and wearing merch.
