THE CHALLENGE:
Nikki Lastella, a psychic medium, needed a brand identity that stood out in a crowded spiritual market. She wanted a visual language that felt mystical but not cliché—something that honored the esoteric while feeling modern, vibrant, and full of personality. The challenge was to create a brand that felt both inviting and mysterious, appealing to those seeking guidance while staying far away from the tired tropes.
THE SOLUTION:
The brand identity merges the mystical with a bold, psychedelic edge. The focal point: a stylized skull wrapped in a neon-green snake, embodying transformation, intuition, and unseen forces. The color palette is electric—hot pink, deep navy, and acid green—bringing a contemporary, eye-catching contrast to the spiritual space. The typography balances playfulness with structure, keeping the brand grounded yet ethereal. Every touchpoint, from business cards to signage, reinforces this distinct visual world, ensuring Nikki’s presence feels both magnetic and unmistakable.
MY PART:
✔ Created the logo and brand identity, incorporating surreal, symbolic elements
✔ Designed custom iconography and typography to balance mysticism with modernity
✔ Developed a bold color palette that differentiates the brand from typical spiritual aesthetics
✔ Crafted print and digital assets including business cards, magazine layouts, stickers, and merchandise
✔ Designed storefront signage and murals, ensuring a seamless brand experience in physical spaces
