When building a visual brand identity for BetterWork Media Group (BMG) and their sister brands Chief Learning Officer and TalentManagement. Our goal was to create a vibrant visual identity that could grow with the new brands they were developing. We needed a brand full of colors to reflect both the diversity of their future brands and their audience, championing workplace diversity in a fresh and bright way.

Our design strategy combined simplicity with dynamic colors, aligning with BMG's mission to foster enriching workplace experiences. The result was a refreshed digital presence for BMG that celebrated diverse, joyful workplaces. This transformation led to sold-out events, more qualified leads, and increased social engagement. Our successful rebranding initiative showcased the power of collaborative creative leadership and truly connected with BMG’s audience.