Social Graphics, Visual Brand Identity
Forma Studio
Client
Forma Architecture & Design Studio
Involvement
Visual Brand Identity and Copywriting
Year
2024
Design that Moves People & Places
The studio specializes in commercial, residential, and urban planning projects with an emphasis on luxury, precision, and timeless design. The firm operates with the belief that architecture not only shapes environments but also affects how people live and interact within spaces.
Brand Values
- Excellence in design and execution
- Maintaining control and precision in all projects
- Creating spaces that evoke respect and admiration
- Offering an elite and timeless architectural service
- Continuing the pursuit of creativity and fearless design
Pain Points
- In a competitive and visually driven world, Forma Architecture & Design Studio faces the challenge of standing out in an industry where trust, authority, and first impressions are crucial.
- Without a cohesive and strategic visual brand identity, Forma risks blending into a sea of architectural firms, losing the opportunity to immediately communicate its values of precision, control, and timeless design.
- The studio’s tone of voice—excited yet matter-of-fact—must be reflected in its branding to communicate not only passion for the craft but also the confidence and forward-thinking to back it up.
Target Audience
- High-Net-Worth Individuals seeking bespoke, creatively unique residential designs that embody timeless beauty and functional grandeur.
- Corporate Clients who need architectural excellence for high-end and immersive projects that represent their brand’s prestige and creative dominance in the marketplace.
- Real Estate Developers focused on high-end urban developments looking to partner with a firm that commands authority in both design and project execution.
Personalty/Tone
- Creatively Powerful and Excited: The brand must reassure clients that they are working with experts who command the architectural space while balancing the creative spirit of fun exploration.
- Timeless, Elegant and Never Boring: The design should push artistic exploration while not relying on fleeting trends but instead reflect a sense of enduring beauty and sophistication through fearless creative pursuits.
- Trustworthy and Professional: Clients must feel confident that Forma will deliver projects with the highest level of care, detail, and excellence.
