THE CHALLENGE:
A gripping nature documentary showcasing the most formidable swamp predators across the globe needed a bold, adaptable title treatment and key artwork that could visually capture the tension and raw power of its subject. The challenge? The design had to be striking yet flexible, working across multiple streaming platforms in various orientations while maintaining a strong visual identity.
THE SOLUTION:
Using high-resolution imagery from the documentary’s nature photographer, I crafted a title treatment that feels both primal and cinematic, reflecting the lurking danger of swamp environments. The typography conveys movement and intensity, enhanced by a moody, atmospheric color palette. The key art was meticulously designed to be scalable and versatile, ensuring it remains impactful whether on a full-screen homepage, thumbnail preview, or promotional banner.
MY PART:
I led the creative direction, title treatment, and key artwork design, ensuring the visual identity remained compelling across all formats. I also developed streaming-ready title cards, optimizing for clarity and legibility while preserving the gripping energy of the documentary’s branding.
