Building visual brand identities with boardroom trust and internet pull.

Cindy

Rochlen

About

Part calm operator, part creative instigator.

Brand Designer and Creative Director specializing in personality-driven identities and cohesive brand systems. From bold geometric marks to illustration-driven identities, I build distinct visual ideas into systems that work across digital, print, packaging and beyond.

I work with founders and teams across lifestyle, health, media, nonprofit, beauty, and food and beverage as a creative director, manager and brand designer. Outside client work, I’m a fine artist exploring sketching, acrylic, photography and watercolor, including patterns and pieces for my shop.

Brand or Die

Strategic restraint
+ personality

Design w/ Guts
Brand w/ Brains