THE CHALLENGE
Nikki Lastella, a psychic medium, needed a brand identity that stood out in a crowded spiritual market. She wanted something that felt mystical but not cheesy, modern but still connected to the esoteric. We needed a brand that felt both inviting and mysterious, appealing to those seeking guidance while staying far away from the tired tropes.
THE SOLUTION
The brand identity merges the mystical with a bold, psychedelic edge. The focal point: a stylized skull wrapped in a neon-green snake, representing transformation, intuition, and unseen forces. The color palette is electric: hot pink, deep navy, and acid green—bringing a contemporary, eye-catching contrast to the spiritual space. The typography balances playfulness with structure, keeping the brand grounded but still ethereal. Every piece, from business cards to signage, reinforces this distinct visual world, making Nikki’s presence feel magnetic and unmistakable.
MY PART
As Creative Director, here’s what I did:
✔ Created the logo and brand identity, incorporating surreal, symbolic elements
✔ Designed custom iconography and typography to balance mysticism with modernity
✔ Developed a bold color palette that sets the brand apart from typical spiritual aesthetics
✔ Crafted print and digital assets including business cards, magazine layouts, stickers, and merchandise
✔ Designed storefront signage and murals to create a seamless brand experience in physical spaces
THE RESULT
The rebrand positioned Nikki as a psychic medium who doesn’t look or feel like everyone else in the space. The bold, psychedelic identity attracted an audience who wanted spiritual guidance without the outdated feel. The distinctive visual language made her instantly recognizable, whether someone saw her storefront, her social media, or her merch. The brand gave Nikki the confidence and presence to expand her offerings, from one-on-one readings to events and workshops, all while maintaining that magnetic, unmistakable energy that set her apart from the start.
