THE CHALLENGE
he Institute for Advancing Computing Education (IACE) had recently developed a new brand identity but needed help rolling it out across different platforms. As a research-focused nonprofit, they needed a brand system their team could actually manage without a designer on call. The challenge: take their existing brand and turn it into practical, easy-to-use tools that stayed consistent and worked for the long haul.
THE SOLUTION
Building on IACE’s existing visual identity, I expanded their brand guidelines to give clearer direction on how to use everything. I created editable templates for Google Slides and social media so their team could make professional materials without needing design skills. To make their workflow easier, I uploaded all assets into Canva, letting them adjust and apply brand elements on their own. This setup made the brand scalable, efficient, and polished across everything they put out.
MY PART
As the Creative Strategist, my contributions included:
✔ Organized the brand style sheet to clarify color and font usage
✔ Created branded templates for Google Slides and social media
✔ Uploaded all assets into Canva for easy editing and accessibility
✔ Ensured consistency across materials by refining layouts and reinforcing the brand structure brand’s structure
THE RESULT
IACE’s team could finally create their own materials without waiting on a designer or worrying about breaking the brand. The templates and Canva setup meant they could produce professional content quickly, whether it was a presentation, social post, or event graphic. The brand stayed consistent across everything, which built trust and recognition in their community. IACE went from having a brand they couldn’t fully use to having a system that worked with them, not against them.
