THE CHALLENGE
The psychic industry is full of predictable visuals. Nikki Lastella wanted something different.
As a psychic medium offering tarot and astrology consultations, she needed an identity that felt mystical without the clichés, modern without losing its magic, and distinctive enough to become a brand people could recognize, remember, and trust.
THE SOLUTION
Built a bold, psychedelic identity that traded conventional spiritual aesthetics for electric color, unexpected symbolism, and unmistakable personality.
A stylized skull and neon-green snake became the signature mark, representing transformation and intuition. Custom celestial iconography extended the visual language into a cohesive system designed to work across everything from business cards and merchandise to storefront signage and large-scale murals.
The result was a brand with enough personality to attract attention and enough consistency to build recognition.
MY ROLE
Led the complete creative process, from concept and visual strategy through identity development and applications.
✔ Developed a distinctive logo rooted in transformation, intuition, and cosmic symbolism.
✔ Created a bold color palette and custom iconography.
✔ Designed branded stationery, storefront signage, a building-scale mural concept, merchandise, and advertising applications.
THE BRAND POTENTIAL
Stand Apart: A distinctive visual identity designed to break through a crowded category and make Nikki instantly recognizable.
Build a Destination: A flexible brand system designed to extend beyond private readings into workshops, events, merchandise, and a memorable physical presence.
Create Connection: A personality-driven identity with the potential to turn everyday brand interactions into experiences people want to photograph, share, and remember.
