THE CHALLENGE
Elead, an automotive CRM brand under CDK Global, needed a stronger, more consistent visual presence across its marketing campaigns. From eBooks and landing pages to paid media and email promotions, every touchpoint needed to engage dealership decision-makers, reinforce credibility, and drive conversions.
The challenge extended beyond individual campaign assets. Elead needed clear brand guidelines and a scalable creative system that would establish its distinct visual identity within the larger CDK Global brand portfolio while supporting consistent execution across marketing channels.
THE SOLUTION
Developed a cohesive visual system connecting Elead’s brand identity, marketing campaigns, and digital experiences. The work included a 20-page eBook, conversion-focused landing pages, digital advertising, email creative, and brand guideline development.
A bold red, orange, and yellow palette, geometric circle patterns, and structured typography established a recognizable visual language across campaign materials.
The expanded brand guidelines defined standards for typography, color, graphic elements, and layouts, giving Elead a consistent foundation for future marketing initiatives while maintaining its individuality within CDK Global.
MY ROLE
Provided white-label creative leadership and hands-on design support for Elead, a CDK Global brand.
✔ Brand Guidelines + Design Systems: Developed visual standards for typography, color, graphic elements, layouts, and cross-channel brand consistency.
✔ eBook + Editorial Design: Designed a 20-page eBook with a structured editorial system, clear information hierarchy, and distinctive visual language.
✔ Landing Page Design: Created branded landing pages supporting campaign messaging, content downloads, and lead generation.
✔ Multi-Channel Campaign Creative: Designed paid social advertisements, display banners, email headers, and promotional assets across multiple formats.
✔ White-Label Creative Support: Worked within CDK Global’s brand ecosystem to deliver consistent, client-ready creative while maintaining Elead’s individual brand identity.
✔ Creative Collaboration: Partnered with marketing stakeholders and copywriters to align design execution with campaign objectives.
✔ Scalable Creative Development: Built reusable visual components and layout conventions to support efficient future production.
THE IMPACT
Campaign Performance
The campaign generated 1,500+ eBook downloads in its first month and was associated with a 22% increase in dealership demo requests. Social advertising engagement increased 38%, while LinkedIn click-through rates were nearly twice those of previous campaigns.
Consistent Brand Experience
The eBook, landing pages, paid advertising, and email creative delivered a recognizable campaign experience across multiple customer touchpoints.
Stronger Brand Infrastructure
The brand guidelines and reusable design components established a consistent creative foundation for Elead’s ongoing marketing efforts within CDK Global.
Scalable White-Label Support
Embedded creative support helped Elead execute marketing initiatives consistently across channels while maintaining brand quality and reducing repetitive production work.
