[ Make your mark ]
Brand Identity + Logo Design
A logo is one piece. A brand identity is the whole system people recognize, remember and trust.
For founders launching something new and growing businesses whose look hasn’t kept up with the quality of their work. A logo made in a hurry, a palette that changes from post to post, a website that undersells you. People notice before they ever read the pitch.
I start with brand strategy, then design a logo, visual identity and guidelines built to stay recognizable as you grow. Clients range from founder-led startups to national brands in healthcare, B2B SaaS, nonprofit, CPG and lifestyle. Based in Metro Detroit, working nationwide.
[ The work behind the work ]
What’s included
Every identity is built from strategy first. Most projects include the following.
Brand Strategy
Who you’re for, what makes you different, and how the brand should feel, defined before any design begins.
- Brand positioning + differentiation
- Market + competitor research
- Messaging + brand voice
Logo Design
A custom logo system that works at every size, from a favicon to a billboard.
- Primary + secondary logo design
- Submarks + custom iconography
- Production-ready files for print + digital
Visual Identity
The color, type and imagery that make your brand recognizable even without the logo.
- Accessible color palette
- Typography system + hierarchy
- Pattern, photography + visual language
Brand Guidelines + Templates
The tools that keep your brand consistent as your team, partners and channels grow.
- Brand guidelines + usage rules
- Templates, presentations + stationery
- Social media + launch assets
[ Case Study ]
Forma Architecture
Forma Architecture needed to stand out in a sea of lookalike firms, balancing architectural precision with a human-centered approach through a distinct brand identity and flexible visual system spanning digital, presentations, signage, and environmental graphics.
Custom geometric shapes creating a flexible brand language across digital, print, and environmental applications.
[ Good work. Clear expectations. ]
Pricing
Every identity project is scoped after a short call, so you know exactly what’s included before anything begins.
Logo design · custom mark + files
Full identity + brand system
Enterprise identity + rollout
[ Before we get to work ]
Frequently Asked Questions
How much does brand identity design cost?
Most complete identity systems fall between $8K and $15K, including strategy, logo, visual identity and guidelines. Larger rollouts for national teams are scoped separately.
What's the difference between a logo and a brand identity?
A logo is the mark. A brand identity is the full system around it: color, typography, imagery, voice and the rules for using them. The identity is what makes your brand recognizable everywhere it shows up.
How long does a brand identity project take
Logo refreshes can take as little as 2–4 business days, custom logos typically take 5–7 days, and mini identity systems take 7–10 days. Full brand identities generally take 3–4 weeks. Every project combines senior-level creative thinking with an efficient process built around quality, clarity, and results.
Can I hire you just for a logo?
Sometimes. If the logo is truly the problem, I can design the logo. If the bigger issue is how everything works together, I’ll tell you when a broader identity system would serve you better.
[ More ways to make it happen ]