[ Same business. Bigger presence. ]
Rebrands + Brand Refreshes
Keep what people trust. Fix what gets in the way. Build what comes next.
For established businesses whose brand hasn’t kept up with where they’re going. The logo feels dated, every team has its own version of the brand, and the work you deliver now is better than the way you look.
Not every brand needs to start over. I audit what you have, protect the equity customers already recognize, and recommend the smallest change that fixes the problem, whether that’s a focused refresh or a full rebrand. Based in Metro Detroit, working nationwide.
[ The work behind the work ]
What’s included
Every project starts with an audit. What comes next depends on what it finds.
Brand Audit
An honest look at what your brand communicates now, and what’s worth keeping.
- Brand + visual audit
- Equity + recognition review
- Clear priorities + next steps
Brand Refresh
For brands with good ingredients but no clear system. Same foundation, sharper and more consistent.
- Logo + identity refinement
- Typography, color + image direction
- Creative cleanup + consolidation
Full Rebrand
For businesses that have changed direction, merged or outgrown their name and look entirely.
- Repositioning + brand strategy
- New logo + visual identity
- Brand voice + messaging
Rollout + Launch
A new brand only works if it shows up everywhere, all at once, without confusing anyone.
- Updated guidelines + templates
- Rollout planning + asset updates
- Launch support for teams + vendors
[ Case Study ]
DJ Compil3r
Compil3r’s original identity lacked the personality and visual impact to match his genre-blending sound. The rebrand introduced a bold logo system, pixelated mascot, and distinctive visual language that turned his DJ persona into a recognizable, merch-ready brand fans could rally around.
Merchandise began selling out as fans embraced the new identity, created original fan art, and turned the pixelated mascot into a recognizable symbol of the Compil3r community.
[ Good work. Clear expectations. ]
Pricing
After the audit, I’ll recommend the right level of change and give you a clear scope before anything begins.
Brand Refresh & Cleanup
Strategic Rebrand + Brand System
Enterprise rebrand + rollout
[ Before we get to work ]
Frequently Asked Questions
What's the difference between a rebrand and a brand refresh?
A brand refresh updates and sharpens the brand you have, keeping the recognition you’ve built. A rebrand changes the foundation: positioning, name or identity. Most businesses need a refresh more often than a full rebrand.
How do I know if I need a full rebrand?
You might need one if your business has changed direction, merged or moved into a new market. If your brand still earns trust but looks inconsistent or dated, a refresh is usually the smarter move.
How much does a rebrand cost?
Focused brand refreshes start around $3K. Full rebrands with a complete identity system typically fall between $8K and $15K. Enterprise rebrands with a large rollout are scoped separately.
Will we lose the recognition we've built?
Not if it’s done carefully. I start by identifying what customers already recognize and trust, then protect it. Change happens where it helps, not for its own sake.
[ More ways to make it happen ]