Design

w/

guts

Your brand has seconds to make an impression.

I guide entrepreneurs and creative teams through brand strategy, visual identity, and creative direction, so they walk away with a cohesive brand that actually connects, converts, and holds up in the real world.

The
Work
A portfolio built by a Creative Director and Creative Strategist passionate about the art of brand building.
Design w/ Guts
01

Discovery & Onboarding

Let’s get real about what’s working, what’s not, and what’s keeping you up at night. If we’re a fit, I’ll send over a proposal with the scope, timeline, and everything you need to feel grounded.

02

Strategy First

No trend-chasing here. We’ll define your positioning, audience, vibe and voice so every design move is rooted in real strategy, not just aesthetics.

03

Building the Moodboards

Visual direction time. I’ll pull together references, color theory, and design language so we’re aligned before I create your identity.

04

The Identity System

From logos and colors to brand elements, photography, and more, you’ll walk away with a full brand identity system that actually reflects who your business is and works everywhere your audience sees you.

No generic templates. No vibes without strategy. Just branding that’s built around what your audience needs and what you’re here to say.

✔ Brand Strategy
✔ Brand Design
✔ Content & Social Design
✔ Visual Identity System
✔ Web Design (Optional Add-On)
✔ Branded Collateral
✔ Packaging & Merch
✔ Brand Guidelines + File Delivery
✔ Ongoing Creative Support (as needed)

05

Brand Guide & Delivery

No mystery files or design chaos. You’ll get a clean, easy-to-use system, plus a walkthrough so you feel confident using it all.

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