Work with me, and you’ll get the full, cohesive design experience your business deserves. You and I will build from the inside out, locking in the foundation before crafting a cohesive, unmistakable brand that your audience connects with.
A portfolio built on making brands impossible to ignore.
Serious about building your business? So am I. My clients know a strong brand identity isn’t just about looking good. It builds trust, attracts the right people, and makes growth easier. If you’re thinking about branding, start with strategy and design that supports you long-term.
Inquiry & Onboarding
If we’re a fit, we’ll kick things off with a quick call to talk about your business, your goals, and what’s keeping you up at night. No stuffy sales pitch, just a real conversation about what you need.
We’ll talk through your needs, whether you’re looking for a full branding experience or just creative support for specific projects.
If we move forward, I’ll send over a proposal with all the details: scope, timeline, pricing, and next steps. Once you’re locked in with a deposit, I’ll get you set up in my project management system so you always know what’s happening, what’s next, and when to pop the champagne.
Strategy
This is where we set the foundation. Whether we’re building a brand from the ground up or refining what’s already there, we start with strategy. Before we touch a single design element, we define the strategy, your positioning, audience, messaging, and what makes your brand click. No vague jargon, just a clear, actionable plan that makes every creative decision easier.
Building the Moodboards
Now the super fun part. Moodboarding! It’s where we define the creative direction, pulling together color, typography, imagery, and visual language in a way that actually means something.
For Branding Experience clients: We dive deep into strategy and develop moodboards.
For Creative Support clients: We’ll clarify priorities and focus on exactly what you need.
Design
Once the creative direction is set, I develop a fully fleshed-out brand identity that includes:
✔ Primary & secondary logos
✔ Color palette
✔ Typography pairings
✔ Patterns, icons & design elements
✔ Photography direction
This isn’t just a bunch of pretty assets. It’s a toolkit built to work across all platforms, whether it’s your website, social media, or packaging. You’ll see everything in a polished presentation with a walkthrough, and you’ll have two rounds of refinement to make sure it’s perfect.
Branding Experience clients get a full identity concept with refinement rounds.
Creative Support clients get design execution or strategy work based on the booked hours.
Brand Guide & Delivery
No cryptic file dumps. You’ll get a fully organized, easy-to-use brand package with everything labeled, along with a how-to guide so you know exactly how to use it all. Need a quick refresher down the line? No worries—I’ll be in your corner.
If you want to throw a little dance party when it’s all wrapped up, I won’t stop you. But the real win? Walking away with a brand that finally feels like yours.
Branding Experience clients receive a full brand guide and identity system.
Creative Support clients get their completed assets and any necessary instructions for implementation.
