Brand
or
die
Helping Culture Brands and Fortune 500 Rebels Break Through the Noise and Build Strong Brand Identities People Obsess Over.
I'm Cindy Rochlen, a strategic brand designer with 10+ years building for culture brands and Fortune 500s. I give lifestyle founders, publishers, and corporate teams the brand systems, creative strategy, and bold work needed to build intellectual property, stand out, and push boundaries.
The
Work
A strong brand identity is built on three things: core values that guide decisions, visual systems that stand out, and intellectual property you can protect through trademarks, copyrights, and trade secrets.
Finally build a strong brand identity that scales, commands attention, creates licensing opportunities, and compounds in value.
Trusted by:
Cindy is the total package. She gets the message you want to portray and always comes up with really clear and effective ways to portray it. When thinking of who would be the best person to help with a creative project, for me, it's Cindy every time
She is a multi-talented graphic designer with tremendous amount of expertise in both print and web. She puts great effort in providing clients with desirable results and takes great pride in exceeding expectations.
Cindy is fantastic – very proactive and communicative and is the perfect combo of creative/design expertise and marketing capabilities. Great talent!
We needed a digital presence that captured decades of punk, goth, and rock culture without turning it into a trope. The landing page, the OOH ads, the whole strategy; it all felt right. She even shot our longtime employee and made it look like a zine cover, not an ecommerce campaign. She didn't just execute, she understood what we were trying to protect. Cindy just gets it.
I came to her at a turning point, and she gave me the clarity and tools to scale without losing what makes this work sacred.She didn't just design a logo. She helped me honor my father's legacy while building a brand that could grow. She understood the balance I needed between spiritual and premium, and she nailed it.
The presentation template Cindy built sounds like a small thing, but it changed everything. When she showed us what she created, our team got re-ignited. Suddenly we had a tool that made us look as professional as we actually are. Beyond the templates, Cindy gave us two full campaign systems that worked across every touchpoint. Our team is still pumped about it. Looking forward to working together on more projects!!
Let's figure out what makes your business different, build a brand around it, and help you execute w/ confidence.
→ Brand systems designed as business assets that compound in value over time.
→ Strategic positioning and messaging frameworks that differentiate you in crowded markets.
→ Brand personality, licensing strategies, and merch potential that creates revenue streams.
→ Guidelines and experiential strategies that scale across every touchpoint without breaking.
→ Creative coverage and strategic thinking to push bold ideas and get executive buy-in.
→ Eestablish a brand identity that is both legally protected and recognizable
01
Discover
Every brand starts with a conversation. We dig into your vision, your audience, what’s working, what’s not, and what’s keeping you up at night. This is where we get aligned before anything gets designed.
02
Strategize
Dreams need direction. We shape your vision into something tangible through strategy, research, and clarity; defining the foundation that will guide every creative decision. We’ll define your positioning, audience, vibe and voice so every design move is rooted in real strategy, not just aesthetics.
03
Create
With a clear direction in place, we bring your brand to life visually. From logos to color palettes to full identity systems, we craft designs that are not only elevated and unique, but intentional and aligned.
04
Delivery
This is where we package everything up and hand it over. You get the full brand system: guidelines, templates, and all the tools you need to stay on-brand across every touchpoint.
05
Support
